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Benjamin Jancewicz and Adam Abadir of viral B’More Healthy social media accounts.

Baltimore, Maryland - August 22, 2021: Benjamin Jancewicz, left, and Adam Abadir, right, helm the The Baltimore City Health Department’s viral Instagram and Twitter accounts, both named @bmore_healthy accounts. Their use of meme humor, mixed with the more traditional service and fact-based posts garnered national attention.

CREDIT: Matt Roth for Baltimore Magazine

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Baltimore, Maryland - August 22, 2021: Benjamin Jancewicz, left, and Adam Abadir, right, helm the The Baltimore City Health Department’s viral Instagram and Twitter accounts, both named @bmore_healthy accounts. Their use of meme humor, mixed with the more traditional service and fact-based posts garnered national attention. <br /> <br /> CREDIT: Matt Roth for Baltimore Magazine
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