Elicott City, Maryland - January 10, 2017: Dan Finkelstein, a 37-year-old married father of three plays "Pop the Pig" with his children (L-R) Maya, 8, twins Parker and Jonah, and wife Julia,Tuesday January 10, 2017 at their home in Ellicott City, Md.
In October, 37-year-old Dan Finkelstein, went online to explore buying life insurance. To his surprise, in approximately 20 minutes he was the owner of a $750,000 policy. Just a year ago, Mr. Finkelstein's purchase would have taken a month and required blood and urine samples, and an analysis of his medical records. "I was definitely surprised how easy it was," says Mr. Finkelstein, a computer-systems architect and father of three in Ellicott City, Md. Mr. Finklestein's policy was obtained through Haven Life, a start-up owned by Massachusetts Mutual Life Insurance Co. Insurers like Haven Life are for the first time trusting that algorithms which use answers provided by applicants and data pulled from prescription-drug databases, motor-vehicle records and other sources--will reveal nearly as much about a person as analysis of blood and urine.
CREDIT: Matt Roth for The Wall Street