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Pikesville, Maryland - June 25, 2015: Car Seat Lady Alisa Baer, 35, from Manhattan, holds her 7 week-old niece Leora Aghion in a a Nuna Pipa infant car seat, ($300) at her sister's house in Pikesville, Maryland Thursday June 25th, 2015.
Alisa's mother, Deborah Baer, was the original Car Seat Lady who, in the 1980's, started a car seat installation class in Maryland for new parents. Now in her 30's Alisa, and her childhood friend Emily Levine, also from Manhattan, expanded the Car Seat Lady business to New York.

CREDIT: Matt Roth for The New York Times
Assignment ID: 30176354A

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Copyright: 2015, Matt Roth
Image Size: 4912x7360 / 9.3MB; mattrothphoto.com; BALTIMORE PHOTOGRAPHER Matt Roth photo photography Pikesville Maryland How to choose a car seat car seat car seat lady car seat ladies Alisa Baer Emily Levine Deborah Baer mothers child safety parent business new york times nytimes
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Pikesville, Maryland - June 25, 2015: Car Seat Lady Alisa Baer, 35, from Manhattan, holds her 7 week-old niece Leora Aghion in a a Nuna Pipa infant car seat, ($300) at her sister's house in Pikesville, Maryland Thursday June 25th, 2015. <br />
Alisa's mother, Deborah Baer, was the original Car Seat Lady who, in the 1980's, started a car seat installation class in Maryland for new parents. Now in her 30's Alisa, and her childhood friend Emily Levine, also from Manhattan, expanded the Car Seat Lady business to New York. <br />
<br />
CREDIT: Matt Roth for The New York Times<br />
Assignment ID: 30176354A