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  • Baltimore, Maryland - December 15, 2016: The view from one of Sagamore Pendry Baltimore Hotel's luxury suites shows an infinity pool overlooking the Inner Harbor giving a clear view of the Under Armour complex. Kevin Plank, Under Armour's owner, is a major benefactor of the site's development. <br />
<br />
<br />
Hotel companies often start a new brand to expand their business without confusing customers or diluting other brands. How do companies decide when to launch a new brand and how do they do it? Montage Hotels, a popular luxury hotel company, is unveiling Pendry, a lower-priced more boutique brand in Baltimore and San Diego in January and February. The company is struggling with how to take the best bits of Montage - where room rates average $700 per night - but do them at a lower cost for Pendry, where rates will be closer to $300. At Pendry, for example, guests will not be escorted to their rooms like they are at Montages. (This cuts down on staffing costs for the front desk.) Rooms will be smaller and bathrooms simpler, with just one sink instead of two and no tub. Pendry rooms will feature automatic minibars that automatically charge guests when they remove an item. This cuts down on staff costs, but can annoy guests.<br />
<br />
<br />
CREDIT: Matt Roth for The Wall Street Journal<br />
Assignment ID:
    161215_Sagamore_Pendry_Baltimore_170.jpg
  • Baltimore, Maryland - December 15, 2016: The view from one of Sagamore Pendry Baltimore Hotel's luxury suites shows an infinity pool overlooking the Inner Harbor giving a clear view of the Under Armour complex. Kevin Plank, Under Armour's owner, is a major benefactor of the site's development. <br />
<br />
<br />
Hotel companies often start a new brand to expand their business without confusing customers or diluting other brands. How do companies decide when to launch a new brand and how do they do it? Montage Hotels, a popular luxury hotel company, is unveiling Pendry, a lower-priced more boutique brand in Baltimore and San Diego in January and February. The company is struggling with how to take the best bits of Montage - where room rates average $700 per night - but do them at a lower cost for Pendry, where rates will be closer to $300. At Pendry, for example, guests will not be escorted to their rooms like they are at Montages. (This cuts down on staffing costs for the front desk.) Rooms will be smaller and bathrooms simpler, with just one sink instead of two and no tub. Pendry rooms will feature automatic minibars that automatically charge guests when they remove an item. This cuts down on staff costs, but can annoy guests.<br />
<br />
<br />
CREDIT: Matt Roth for The Wall Street Journal<br />
Assignment ID:
    161215_Sagamore_Pendry_Baltimore_259.jpg
  • Baltimore, Maryland - December 15, 2016: The view from Sagamore Pendry Baltimore Hotel's infinity pool. The reverse view overlooks the Inner Harbor and offers a clear view of the Under Armour complex. Kevin Plank, Under Armour's owner, is a major benefactor of the site's development. <br />
<br />
<br />
Hotel companies often start a new brand to expand their business without confusing customers or diluting other brands. How do companies decide when to launch a new brand and how do they do it? Montage Hotels, a popular luxury hotel company, is unveiling Pendry, a lower-priced more boutique brand in Baltimore and San Diego in January and February. The company is struggling with how to take the best bits of Montage - where room rates average $700 per night - but do them at a lower cost for Pendry, where rates will be closer to $300. At Pendry, for example, guests will not be escorted to their rooms like they are at Montages. (This cuts down on staffing costs for the front desk.) Rooms will be smaller and bathrooms simpler, with just one sink instead of two and no tub. Pendry rooms will feature automatic minibars that automatically charge guests when they remove an item. This cuts down on staff costs, but can annoy guests.<br />
<br />
<br />
CREDIT: Matt Roth for The Wall Street Journal<br />
Assignment ID:
    161215_Sagamore_Pendry_Baltimore_175.jpg
  • Baltimore, Maryland - December 15, 2016: The view from one of Sagamore Pendry Baltimore Hotel's luxury suites shows an infinity pool overlooking the Inner Harbor giving a clear view of the Under Armour complex. Kevin Plank, Under Armour's owner, is a major benefactor of the site's development. <br />
<br />
<br />
Hotel companies often start a new brand to expand their business without confusing customers or diluting other brands. How do companies decide when to launch a new brand and how do they do it? Montage Hotels, a popular luxury hotel company, is unveiling Pendry, a lower-priced more boutique brand in Baltimore and San Diego in January and February. The company is struggling with how to take the best bits of Montage - where room rates average $700 per night - but do them at a lower cost for Pendry, where rates will be closer to $300. At Pendry, for example, guests will not be escorted to their rooms like they are at Montages. (This cuts down on staffing costs for the front desk.) Rooms will be smaller and bathrooms simpler, with just one sink instead of two and no tub. Pendry rooms will feature automatic minibars that automatically charge guests when they remove an item. This cuts down on staff costs, but can annoy guests.<br />
<br />
<br />
CREDIT: Matt Roth for The Wall Street Journal<br />
Assignment ID:
    161215_Sagamore_Pendry_Baltimore_166.jpg
  • Baltimore, Maryland - December 15, 2016: Alan Fuesterman, left, Founder and CEO of Montage Hotels & Resorts, and his son Michael Fuerstman, right, co-founder & creative director of Pendry Hotels -- an off-shoot of Montage -- stand for a portrait in the Sagamore Pendry Baltimore Model Room.<br />
<br />
Hotel companies often start a new brand to expand their business without confusing customers or diluting other brands. How do companies decide when to launch a new brand and how do they do it? Montage Hotels, a popular luxury hotel company, is unveiling Pendry, a lower-priced more boutique brand in Baltimore and San Diego in January and February. The company is struggling with how to take the best bits of Montage - where room rates average $700 per night - but do them at a lower cost for Pendry, where rates will be closer to $300. At Pendry, for example, guests will not be escorted to their rooms like they are at Montages. (This cuts down on staffing costs for the front desk.) Rooms will be smaller and bathrooms simpler, with just one sink instead of two and no tub. Pendry rooms will feature automatic minibars that automatically charge guests when they remove an item. This cuts down on staff costs, but can annoy guests.<br />
<br />
<br />
CREDIT: Matt Roth for The Wall Street Journal<br />
Assignment ID:
    161215_Sagamore_Pendry_Baltimore_488.jpg
  • Baltimore, Maryland - December 15, 2016: The mini-bar in the Sagamore Pendry Baltimore Model Room features national, international, and local Baltimore beverages.<br />
<br />
<br />
Hotel companies often start a new brand to expand their business without confusing customers or diluting other brands. How do companies decide when to launch a new brand and how do they do it? Montage Hotels, a popular luxury hotel company, is unveiling Pendry, a lower-priced more boutique brand in Baltimore and San Diego in January and February. The company is struggling with how to take the best bits of Montage - where room rates average $700 per night - but do them at a lower cost for Pendry, where rates will be closer to $300. At Pendry, for example, guests will not be escorted to their rooms like they are at Montages. (This cuts down on staffing costs for the front desk.) Rooms will be smaller and bathrooms simpler, with just one sink instead of two and no tub. Pendry rooms will feature automatic minibars that automatically charge guests when they remove an item. This cuts down on staff costs, but can annoy guests.<br />
<br />
<br />
CREDIT: Matt Roth for The Wall Street Journal<br />
Assignment ID:
    161215_Sagamore_Pendry_Baltimore_400.jpg
  • Baltimore, Maryland - December 15, 2016: Alan Fuesterman, left, Founder and CEO of Montage Hotels & Resorts, and his son Michael Fuerstman, right, co-founder & creative director of Pendry Hotels -- an off-shoot of Montage -- stand for a portrait in the Sagamore Pendry Baltimore Model Room.<br />
<br />
Hotel companies often start a new brand to expand their business without confusing customers or diluting other brands. How do companies decide when to launch a new brand and how do they do it? Montage Hotels, a popular luxury hotel company, is unveiling Pendry, a lower-priced more boutique brand in Baltimore and San Diego in January and February. The company is struggling with how to take the best bits of Montage - where room rates average $700 per night - but do them at a lower cost for Pendry, where rates will be closer to $300. At Pendry, for example, guests will not be escorted to their rooms like they are at Montages. (This cuts down on staffing costs for the front desk.) Rooms will be smaller and bathrooms simpler, with just one sink instead of two and no tub. Pendry rooms will feature automatic minibars that automatically charge guests when they remove an item. This cuts down on staff costs, but can annoy guests.<br />
<br />
<br />
CREDIT: Matt Roth for The Wall Street Journal<br />
Assignment ID:
    161215_Sagamore_Pendry_Baltimore_484.jpg
  • Baltimore, Maryland - December 15, 2016: Alan Fuesterman, left, Founder and CEO of Montage Hotels & Resorts, and his son Michael Fuerstman, right, co-founder & creative director of Pendry Hotels -- an off-shoot of Montage -- stand for a portrait in the Sagamore Pendry Baltimore Model Room.<br />
<br />
Hotel companies often start a new brand to expand their business without confusing customers or diluting other brands. How do companies decide when to launch a new brand and how do they do it? Montage Hotels, a popular luxury hotel company, is unveiling Pendry, a lower-priced more boutique brand in Baltimore and San Diego in January and February. The company is struggling with how to take the best bits of Montage - where room rates average $700 per night - but do them at a lower cost for Pendry, where rates will be closer to $300. At Pendry, for example, guests will not be escorted to their rooms like they are at Montages. (This cuts down on staffing costs for the front desk.) Rooms will be smaller and bathrooms simpler, with just one sink instead of two and no tub. Pendry rooms will feature automatic minibars that automatically charge guests when they remove an item. This cuts down on staff costs, but can annoy guests.<br />
<br />
<br />
CREDIT: Matt Roth for The Wall Street Journal<br />
Assignment ID:
    161215_Sagamore_Pendry_Baltimore_480.jpg
  • Baltimore, Maryland - December 15, 2016: Alan Fuesterman, left, Founder and CEO of Montage Hotels & Resorts, and his son Michael Fuerstman, right, co-founder & creative director of Pendry Hotels -- an off-shoot of Montage -- stand for a portrait in the Sagamore Pendry Baltimore Model Room.<br />
<br />
Hotel companies often start a new brand to expand their business without confusing customers or diluting other brands. How do companies decide when to launch a new brand and how do they do it? Montage Hotels, a popular luxury hotel company, is unveiling Pendry, a lower-priced more boutique brand in Baltimore and San Diego in January and February. The company is struggling with how to take the best bits of Montage - where room rates average $700 per night - but do them at a lower cost for Pendry, where rates will be closer to $300. At Pendry, for example, guests will not be escorted to their rooms like they are at Montages. (This cuts down on staffing costs for the front desk.) Rooms will be smaller and bathrooms simpler, with just one sink instead of two and no tub. Pendry rooms will feature automatic minibars that automatically charge guests when they remove an item. This cuts down on staff costs, but can annoy guests.<br />
<br />
<br />
CREDIT: Matt Roth for The Wall Street Journal<br />
Assignment ID:
    161215_Sagamore_Pendry_Baltimore_412.jpg
  • Baltimore, Maryland - December 15, 2016: Michael Fuerstman, co-founder & creative director of Pendry Hotels, tours the Sagamore Pendry Baltimore Model Room.<br />
<br />
<br />
Hotel companies often start a new brand to expand their business without confusing customers or diluting other brands. How do companies decide when to launch a new brand and how do they do it? Montage Hotels, a popular luxury hotel company, is unveiling Pendry, a lower-priced more boutique brand in Baltimore and San Diego in January and February. The company is struggling with how to take the best bits of Montage - where room rates average $700 per night - but do them at a lower cost for Pendry, where rates will be closer to $300. At Pendry, for example, guests will not be escorted to their rooms like they are at Montages. (This cuts down on staffing costs for the front desk.) Rooms will be smaller and bathrooms simpler, with just one sink instead of two and no tub. Pendry rooms will feature automatic minibars that automatically charge guests when they remove an item. This cuts down on staff costs, but can annoy guests.<br />
<br />
<br />
CREDIT: Matt Roth for The Wall Street Journal<br />
Assignment ID:
    161215_Sagamore_Pendry_Baltimore_403.jpg
  • Baltimore, Maryland - December 15, 2016: The Sagamore Pendry Baltimore Model Room shows a refined, yet simple shower. None of the standard rooms will offer baths, only the suites. In addition to maximizing space, they found that most travelers rarely took baths in hotels and preferred showers.<br />
<br />
<br />
Hotel companies often start a new brand to expand their business without confusing customers or diluting other brands. How do companies decide when to launch a new brand and how do they do it? Montage Hotels, a popular luxury hotel company, is unveiling Pendry, a lower-priced more boutique brand in Baltimore and San Diego in January and February. The company is struggling with how to take the best bits of Montage - where room rates average $700 per night - but do them at a lower cost for Pendry, where rates will be closer to $300. At Pendry, for example, guests will not be escorted to their rooms like they are at Montages. (This cuts down on staffing costs for the front desk.) Rooms will be smaller and bathrooms simpler, with just one sink instead of two and no tub. Pendry rooms will feature automatic minibars that automatically charge guests when they remove an item. This cuts down on staff costs, but can annoy guests.<br />
<br />
<br />
CREDIT: Matt Roth for The Wall Street Journal<br />
Assignment ID:
    161215_Sagamore_Pendry_Baltimore_395.jpg
  • Baltimore, Maryland - December 15, 2016: Michael Fuerstman, co-founder & creative director of Pendry Hotels, tours the Sagamore Pendry Baltimore Model Room.<br />
<br />
<br />
Hotel companies often start a new brand to expand their business without confusing customers or diluting other brands. How do companies decide when to launch a new brand and how do they do it? Montage Hotels, a popular luxury hotel company, is unveiling Pendry, a lower-priced more boutique brand in Baltimore and San Diego in January and February. The company is struggling with how to take the best bits of Montage - where room rates average $700 per night - but do them at a lower cost for Pendry, where rates will be closer to $300. At Pendry, for example, guests will not be escorted to their rooms like they are at Montages. (This cuts down on staffing costs for the front desk.) Rooms will be smaller and bathrooms simpler, with just one sink instead of two and no tub. Pendry rooms will feature automatic minibars that automatically charge guests when they remove an item. This cuts down on staff costs, but can annoy guests.<br />
<br />
<br />
CREDIT: Matt Roth for The Wall Street Journal<br />
Assignment ID:
    161215_Sagamore_Pendry_Baltimore_384.jpg
  • Baltimore, Maryland - December 15, 2016: The Sagamore Pendry Baltimore Model Room's rug design is inspired by the rusted hull of a ship.<br />
<br />
<br />
Hotel companies often start a new brand to expand their business without confusing customers or diluting other brands. How do companies decide when to launch a new brand and how do they do it? Montage Hotels, a popular luxury hotel company, is unveiling Pendry, a lower-priced more boutique brand in Baltimore and San Diego in January and February. The company is struggling with how to take the best bits of Montage - where room rates average $700 per night - but do them at a lower cost for Pendry, where rates will be closer to $300. At Pendry, for example, guests will not be escorted to their rooms like they are at Montages. (This cuts down on staffing costs for the front desk.) Rooms will be smaller and bathrooms simpler, with just one sink instead of two and no tub. Pendry rooms will feature automatic minibars that automatically charge guests when they remove an item. This cuts down on staff costs, but can annoy guests.<br />
<br />
<br />
CREDIT: Matt Roth for The Wall Street Journal<br />
Assignment ID:
    161215_Sagamore_Pendry_Baltimore_379.jpg
  • Baltimore, Maryland - December 15, 2016: The Sagamore Pendry Baltimore Model Room's design takes inspiration from a captain's quarters on a ship.<br />
<br />
<br />
Hotel companies often start a new brand to expand their business without confusing customers or diluting other brands. How do companies decide when to launch a new brand and how do they do it? Montage Hotels, a popular luxury hotel company, is unveiling Pendry, a lower-priced more boutique brand in Baltimore and San Diego in January and February. The company is struggling with how to take the best bits of Montage - where room rates average $700 per night - but do them at a lower cost for Pendry, where rates will be closer to $300. At Pendry, for example, guests will not be escorted to their rooms like they are at Montages. (This cuts down on staffing costs for the front desk.) Rooms will be smaller and bathrooms simpler, with just one sink instead of two and no tub. Pendry rooms will feature automatic minibars that automatically charge guests when they remove an item. This cuts down on staff costs, but can annoy guests.<br />
<br />
<br />
CREDIT: Matt Roth for The Wall Street Journal<br />
Assignment ID:
    161215_Sagamore_Pendry_Baltimore_371.jpg
  • Baltimore, Maryland - December 15, 2016: Designer Patrick Sutton sits for a portrait in the Sagamore Pendry Baltimore Model Room.<br />
<br />
<br />
Hotel companies often start a new brand to expand their business without confusing customers or diluting other brands. How do companies decide when to launch a new brand and how do they do it? Montage Hotels, a popular luxury hotel company, is unveiling Pendry, a lower-priced more boutique brand in Baltimore and San Diego in January and February. The company is struggling with how to take the best bits of Montage - where room rates average $700 per night - but do them at a lower cost for Pendry, where rates will be closer to $300. At Pendry, for example, guests will not be escorted to their rooms like they are at Montages. (This cuts down on staffing costs for the front desk.) Rooms will be smaller and bathrooms simpler, with just one sink instead of two and no tub. Pendry rooms will feature automatic minibars that automatically charge guests when they remove an item. This cuts down on staff costs, but can annoy guests.<br />
<br />
<br />
CREDIT: Matt Roth for The Wall Street Journal<br />
Assignment ID:
    161215_Sagamore_Pendry_Baltimore_348.jpg
  • Baltimore, Maryland - December 15, 2016: The construction site of the new Sagamore Pendry Baltimore Hotel is a former recreation pier, and film set to NBC's "Homicide Life on the Street" and the dance movies "Step it Up," I & II. <br />
<br />
<br />
Hotel companies often start a new brand to expand their business without confusing customers or diluting other brands. How do companies decide when to launch a new brand and how do they do it? Montage Hotels, a popular luxury hotel company, is unveiling Pendry, a lower-priced more boutique brand in Baltimore and San Diego in January and February. The company is struggling with how to take the best bits of Montage - where room rates average $700 per night - but do them at a lower cost for Pendry, where rates will be closer to $300. At Pendry, for example, guests will not be escorted to their rooms like they are at Montages. (This cuts down on staffing costs for the front desk.) Rooms will be smaller and bathrooms simpler, with just one sink instead of two and no tub. Pendry rooms will feature automatic minibars that automatically charge guests when they remove an item. This cuts down on staff costs, but can annoy guests.<br />
<br />
<br />
CREDIT: Matt Roth for The Wall Street Journal<br />
Assignment ID:
    161215_Sagamore_Pendry_Baltimore_364.jpg
  • Baltimore, Maryland - December 15, 2016: Designer Patrick Sutton sits for a portrait in the Sagamore Pendry Baltimore Model Room.<br />
<br />
<br />
Hotel companies often start a new brand to expand their business without confusing customers or diluting other brands. How do companies decide when to launch a new brand and how do they do it? Montage Hotels, a popular luxury hotel company, is unveiling Pendry, a lower-priced more boutique brand in Baltimore and San Diego in January and February. The company is struggling with how to take the best bits of Montage - where room rates average $700 per night - but do them at a lower cost for Pendry, where rates will be closer to $300. At Pendry, for example, guests will not be escorted to their rooms like they are at Montages. (This cuts down on staffing costs for the front desk.) Rooms will be smaller and bathrooms simpler, with just one sink instead of two and no tub. Pendry rooms will feature automatic minibars that automatically charge guests when they remove an item. This cuts down on staff costs, but can annoy guests.<br />
<br />
<br />
CREDIT: Matt Roth for The Wall Street Journal<br />
Assignment ID:
    161215_Sagamore_Pendry_Baltimore_327.jpg
  • Baltimore, Maryland - December 15, 2016: Designer Patrick Sutton sits for a portrait in the Sagamore Pendry Baltimore Model Room.<br />
<br />
<br />
Hotel companies often start a new brand to expand their business without confusing customers or diluting other brands. How do companies decide when to launch a new brand and how do they do it? Montage Hotels, a popular luxury hotel company, is unveiling Pendry, a lower-priced more boutique brand in Baltimore and San Diego in January and February. The company is struggling with how to take the best bits of Montage - where room rates average $700 per night - but do them at a lower cost for Pendry, where rates will be closer to $300. At Pendry, for example, guests will not be escorted to their rooms like they are at Montages. (This cuts down on staffing costs for the front desk.) Rooms will be smaller and bathrooms simpler, with just one sink instead of two and no tub. Pendry rooms will feature automatic minibars that automatically charge guests when they remove an item. This cuts down on staff costs, but can annoy guests.<br />
<br />
<br />
CREDIT: Matt Roth for The Wall Street Journal<br />
Assignment ID:
    161215_Sagamore_Pendry_Baltimore_340.jpg
  • Baltimore, Maryland - December 15, 2016: Designer Patrick Sutton sits for a portrait in the Sagamore Pendry Baltimore Model Room.<br />
<br />
<br />
Hotel companies often start a new brand to expand their business without confusing customers or diluting other brands. How do companies decide when to launch a new brand and how do they do it? Montage Hotels, a popular luxury hotel company, is unveiling Pendry, a lower-priced more boutique brand in Baltimore and San Diego in January and February. The company is struggling with how to take the best bits of Montage - where room rates average $700 per night - but do them at a lower cost for Pendry, where rates will be closer to $300. At Pendry, for example, guests will not be escorted to their rooms like they are at Montages. (This cuts down on staffing costs for the front desk.) Rooms will be smaller and bathrooms simpler, with just one sink instead of two and no tub. Pendry rooms will feature automatic minibars that automatically charge guests when they remove an item. This cuts down on staff costs, but can annoy guests.<br />
<br />
<br />
CREDIT: Matt Roth for The Wall Street Journal<br />
Assignment ID:
    161215_Sagamore_Pendry_Baltimore_329.jpg
  • Baltimore, Maryland - December 15, 2016: A bas-relief of Maryland thoroughbred Native Dancer hangs on the Sagamore Pendry Baltimore Model Room wall. The horse, made famous by television in the 50’s, was raised & trained by Vanderbilt family at Sagamore Farms, the largest farm in the state of Maryland. Bas-reliefs of the famous Preakness Stakes winner will be in all the rooms. <br />
<br />
<br />
Hotel companies often start a new brand to expand their business without confusing customers or diluting other brands. How do companies decide when to launch a new brand and how do they do it? Montage Hotels, a popular luxury hotel company, is unveiling Pendry, a lower-priced more boutique brand in Baltimore and San Diego in January and February. The company is struggling with how to take the best bits of Montage - where room rates average $700 per night - but do them at a lower cost for Pendry, where rates will be closer to $300. At Pendry, for example, guests will not be escorted to their rooms like they are at Montages. (This cuts down on staffing costs for the front desk.) Rooms will be smaller and bathrooms simpler, with just one sink instead of two and no tub. Pendry rooms will feature automatic minibars that automatically charge guests when they remove an item. This cuts down on staff costs, but can annoy guests.<br />
<br />
<br />
CREDIT: Matt Roth for The Wall Street Journal<br />
Assignment ID:
    161215_Sagamore_Pendry_Baltimore_302.jpg
  • Baltimore, Maryland - December 15, 2016: The Sagamore Pendry Baltimore Model Room's design takes inspiration from a captain's quarters on a ship.<br />
<br />
<br />
Hotel companies often start a new brand to expand their business without confusing customers or diluting other brands. How do companies decide when to launch a new brand and how do they do it? Montage Hotels, a popular luxury hotel company, is unveiling Pendry, a lower-priced more boutique brand in Baltimore and San Diego in January and February. The company is struggling with how to take the best bits of Montage - where room rates average $700 per night - but do them at a lower cost for Pendry, where rates will be closer to $300. At Pendry, for example, guests will not be escorted to their rooms like they are at Montages. (This cuts down on staffing costs for the front desk.) Rooms will be smaller and bathrooms simpler, with just one sink instead of two and no tub. Pendry rooms will feature automatic minibars that automatically charge guests when they remove an item. This cuts down on staff costs, but can annoy guests.<br />
<br />
<br />
CREDIT: Matt Roth for The Wall Street Journal<br />
Assignment ID:
    161215_Sagamore_Pendry_Baltimore_299.jpg
  • Baltimore, Maryland - December 15, 2016: The construction site of the new Sagamore Pendry Baltimore Hotel is a former recreation pier, and film set to NBC's "Homicide Life on the Street" and the dance movies "Step it Up," I & II. <br />
<br />
<br />
Hotel companies often start a new brand to expand their business without confusing customers or diluting other brands. How do companies decide when to launch a new brand and how do they do it? Montage Hotels, a popular luxury hotel company, is unveiling Pendry, a lower-priced more boutique brand in Baltimore and San Diego in January and February. The company is struggling with how to take the best bits of Montage - where room rates average $700 per night - but do them at a lower cost for Pendry, where rates will be closer to $300. At Pendry, for example, guests will not be escorted to their rooms like they are at Montages. (This cuts down on staffing costs for the front desk.) Rooms will be smaller and bathrooms simpler, with just one sink instead of two and no tub. Pendry rooms will feature automatic minibars that automatically charge guests when they remove an item. This cuts down on staff costs, but can annoy guests.<br />
<br />
<br />
CREDIT: Matt Roth for The Wall Street Journal<br />
Assignment ID:
    161215_Sagamore_Pendry_Baltimore_283.jpg
  • Baltimore, Maryland - December 15, 2016: Michael Fuerstman, co-founder & creative director of Pendry Hotels, tours the construction site of the new Sagamore Pendry Baltimore Hotel. <br />
<br />
Hotel companies often start a new brand to expand their business without confusing customers or diluting other brands. How do companies decide when to launch a new brand and how do they do it? Montage Hotels, a popular luxury hotel company, is unveiling Pendry, a lower-priced more boutique brand in Baltimore and San Diego in January and February. The company is struggling with how to take the best bits of Montage - where room rates average $700 per night - but do them at a lower cost for Pendry, where rates will be closer to $300. At Pendry, for example, guests will not be escorted to their rooms like they are at Montages. (This cuts down on staffing costs for the front desk.) Rooms will be smaller and bathrooms simpler, with just one sink instead of two and no tub. Pendry rooms will feature automatic minibars that automatically charge guests when they remove an item. This cuts down on staff costs, but can annoy guests.<br />
<br />
<br />
CREDIT: Matt Roth for The Wall Street Journal<br />
Assignment ID:
    161215_Sagamore_Pendry_Baltimore_263.jpg
  • Baltimore, Maryland - December 15, 2016: Michael Fuerstman, left, co-founder & creative director of Pendry Hotels, and his father Alan Fuesterman, right, Founder and CEO of Montage Hotels & Resorts -- Pendry's parent company -- tour the construction site of the new Sagamore Pendry Baltimore Hotel. The hotel's interior designer Patrick Sutton, middle, joins them on the tour.<br />
<br />
<br />
Hotel companies often start a new brand to expand their business without confusing customers or diluting other brands. How do companies decide when to launch a new brand and how do they do it? Montage Hotels, a popular luxury hotel company, is unveiling Pendry, a lower-priced more boutique brand in Baltimore and San Diego in January and February. The company is struggling with how to take the best bits of Montage - where room rates average $700 per night - but do them at a lower cost for Pendry, where rates will be closer to $300. At Pendry, for example, guests will not be escorted to their rooms like they are at Montages. (This cuts down on staffing costs for the front desk.) Rooms will be smaller and bathrooms simpler, with just one sink instead of two and no tub. Pendry rooms will feature automatic minibars that automatically charge guests when they remove an item. This cuts down on staff costs, but can annoy guests.<br />
<br />
<br />
CREDIT: Matt Roth for The Wall Street Journal<br />
Assignment ID:
    161215_Sagamore_Pendry_Baltimore_257.jpg
  • Baltimore, Maryland - December 15, 2016: The Sagamore Ballroom is under renovation in the Sagamore Pendry Baltimore Hotel site.<br />
<br />
Hotel companies often start a new brand to expand their business without confusing customers or diluting other brands. How do companies decide when to launch a new brand and how do they do it? Montage Hotels, a popular luxury hotel company, is unveiling Pendry, a lower-priced more boutique brand in Baltimore and San Diego in January and February. The company is struggling with how to take the best bits of Montage - where room rates average $700 per night - but do them at a lower cost for Pendry, where rates will be closer to $300. At Pendry, for example, guests will not be escorted to their rooms like they are at Montages. (This cuts down on staffing costs for the front desk.) Rooms will be smaller and bathrooms simpler, with just one sink instead of two and no tub. Pendry rooms will feature automatic minibars that automatically charge guests when they remove an item. This cuts down on staff costs, but can annoy guests.<br />
<br />
<br />
CREDIT: Matt Roth for The Wall Street Journal<br />
Assignment ID:
    161215_Sagamore_Pendry_Baltimore_243.jpg
  • Baltimore, Maryland - December 15, 2016: Alan Fuesterman, Founder and CEO of Montage Hotels & Resorts, left, and his son Michael Fuerstman, co-founder & creative director of Pendry Hotels, right, -- an off-shoot of Montage -- tour the construction site of the new Sagamore Pendry Baltimore Hotel. <br />
<br />
Hotel companies often start a new brand to expand their business without confusing customers or diluting other brands. How do companies decide when to launch a new brand and how do they do it? Montage Hotels, a popular luxury hotel company, is unveiling Pendry, a lower-priced more boutique brand in Baltimore and San Diego in January and February. The company is struggling with how to take the best bits of Montage - where room rates average $700 per night - but do them at a lower cost for Pendry, where rates will be closer to $300. At Pendry, for example, guests will not be escorted to their rooms like they are at Montages. (This cuts down on staffing costs for the front desk.) Rooms will be smaller and bathrooms simpler, with just one sink instead of two and no tub. Pendry rooms will feature automatic minibars that automatically charge guests when they remove an item. This cuts down on staff costs, but can annoy guests.<br />
<br />
<br />
CREDIT: Matt Roth for The Wall Street Journal<br />
Assignment ID:
    161215_Sagamore_Pendry_Baltimore_215.jpg
  • Baltimore, Maryland - December 15, 2016: Alan Fuesterman, Founder and CEO of Montage Hotels & Resorts, left, and his son Michael Fuerstman, co-founder & creative director of Pendry Hotels, right, -- an off-shoot of Montage -- tour the construction site of the new Sagamore Pendry Baltimore Hotel. <br />
<br />
Hotel companies often start a new brand to expand their business without confusing customers or diluting other brands. How do companies decide when to launch a new brand and how do they do it? Montage Hotels, a popular luxury hotel company, is unveiling Pendry, a lower-priced more boutique brand in Baltimore and San Diego in January and February. The company is struggling with how to take the best bits of Montage - where room rates average $700 per night - but do them at a lower cost for Pendry, where rates will be closer to $300. At Pendry, for example, guests will not be escorted to their rooms like they are at Montages. (This cuts down on staffing costs for the front desk.) Rooms will be smaller and bathrooms simpler, with just one sink instead of two and no tub. Pendry rooms will feature automatic minibars that automatically charge guests when they remove an item. This cuts down on staff costs, but can annoy guests.<br />
<br />
<br />
CREDIT: Matt Roth for The Wall Street Journal<br />
Assignment ID:
    161215_Sagamore_Pendry_Baltimore_187.jpg
  • Baltimore, Maryland - December 15, 2016: Michael Fuerstman, left, co-founder & creative director of Pendry Hotels, and his father Alan Fuesterman, middle, Founder and CEO of Montage Hotels & Resorts -- Pendry's parent company -- tour the construction site of the new Sagamore Pendry Baltimore Hotel. The hotel's general manager David Hoffman, right, leads the tour with a tablet showing renderings of what the spaces will eventually look like. <br />
<br />
Hotel companies often start a new brand to expand their business without confusing customers or diluting other brands. How do companies decide when to launch a new brand and how do they do it? Montage Hotels, a popular luxury hotel company, is unveiling Pendry, a lower-priced more boutique brand in Baltimore and San Diego in January and February. The company is struggling with how to take the best bits of Montage - where room rates average $700 per night - but do them at a lower cost for Pendry, where rates will be closer to $300. At Pendry, for example, guests will not be escorted to their rooms like they are at Montages. (This cuts down on staffing costs for the front desk.) Rooms will be smaller and bathrooms simpler, with just one sink instead of two and no tub. Pendry rooms will feature automatic minibars that automatically charge guests when they remove an item. This cuts down on staff costs, but can annoy guests.<br />
<br />
<br />
CREDIT: Matt Roth for The Wall Street Journal<br />
Assignment ID:
    161215_Sagamore_Pendry_Baltimore_148.jpg
  • Baltimore, Maryland - December 15, 2016: Michael Fuerstman, co-founder & creative director of Pendry Hotels, tours the construction site of the new Sagamore Pendry Baltimore Hotel. <br />
<br />
Hotel companies often start a new brand to expand their business without confusing customers or diluting other brands. How do companies decide when to launch a new brand and how do they do it? Montage Hotels, a popular luxury hotel company, is unveiling Pendry, a lower-priced more boutique brand in Baltimore and San Diego in January and February. The company is struggling with how to take the best bits of Montage - where room rates average $700 per night - but do them at a lower cost for Pendry, where rates will be closer to $300. At Pendry, for example, guests will not be escorted to their rooms like they are at Montages. (This cuts down on staffing costs for the front desk.) Rooms will be smaller and bathrooms simpler, with just one sink instead of two and no tub. Pendry rooms will feature automatic minibars that automatically charge guests when they remove an item. This cuts down on staff costs, but can annoy guests.<br />
<br />
<br />
CREDIT: Matt Roth for The Wall Street Journal<br />
Assignment ID:
    161215_Sagamore_Pendry_Baltimore_116.jpg
  • Baltimore, Maryland - December 15, 2016: Michael Fuerstman, co-founder & creative director of Pendry Hotels, tours the construction site of the new Sagamore Pendry Baltimore Hotel. <br />
<br />
Hotel companies often start a new brand to expand their business without confusing customers or diluting other brands. How do companies decide when to launch a new brand and how do they do it? Montage Hotels, a popular luxury hotel company, is unveiling Pendry, a lower-priced more boutique brand in Baltimore and San Diego in January and February. The company is struggling with how to take the best bits of Montage - where room rates average $700 per night - but do them at a lower cost for Pendry, where rates will be closer to $300. At Pendry, for example, guests will not be escorted to their rooms like they are at Montages. (This cuts down on staffing costs for the front desk.) Rooms will be smaller and bathrooms simpler, with just one sink instead of two and no tub. Pendry rooms will feature automatic minibars that automatically charge guests when they remove an item. This cuts down on staff costs, but can annoy guests.<br />
<br />
<br />
CREDIT: Matt Roth for The Wall Street Journal<br />
Assignment ID:
    161215_Sagamore_Pendry_Baltimore_082.jpg
  • Baltimore, Maryland - December 15, 2016: The location of Sagamore Pendry Baltimore Hotel's street-front Rec. Pier Steakhouse is still a construction zone. <br />
<br />
Hotel companies often start a new brand to expand their business without confusing customers or diluting other brands. How do companies decide when to launch a new brand and how do they do it? Montage Hotels, a popular luxury hotel company, is unveiling Pendry, a lower-priced more boutique brand in Baltimore and San Diego in January and February. The company is struggling with how to take the best bits of Montage - where room rates average $700 per night - but do them at a lower cost for Pendry, where rates will be closer to $300. At Pendry, for example, guests will not be escorted to their rooms like they are at Montages. (This cuts down on staffing costs for the front desk.) Rooms will be smaller and bathrooms simpler, with just one sink instead of two and no tub. Pendry rooms will feature automatic minibars that automatically charge guests when they remove an item. This cuts down on staff costs, but can annoy guests.<br />
<br />
<br />
CREDIT: Matt Roth for The Wall Street Journal<br />
Assignment ID:
    161215_Sagamore_Pendry_Baltimore_104.jpg
  • Baltimore, Maryland - December 15, 2016: Michael Fuerstman, co-founder & creative director of Pendry Hotels, tours the construction site of the new Sagamore Pendry Baltimore Hotel. <br />
<br />
Hotel companies often start a new brand to expand their business without confusing customers or diluting other brands. How do companies decide when to launch a new brand and how do they do it? Montage Hotels, a popular luxury hotel company, is unveiling Pendry, a lower-priced more boutique brand in Baltimore and San Diego in January and February. The company is struggling with how to take the best bits of Montage - where room rates average $700 per night - but do them at a lower cost for Pendry, where rates will be closer to $300. At Pendry, for example, guests will not be escorted to their rooms like they are at Montages. (This cuts down on staffing costs for the front desk.) Rooms will be smaller and bathrooms simpler, with just one sink instead of two and no tub. Pendry rooms will feature automatic minibars that automatically charge guests when they remove an item. This cuts down on staff costs, but can annoy guests.<br />
<br />
<br />
CREDIT: Matt Roth for The Wall Street Journal<br />
Assignment ID:
    161215_Sagamore_Pendry_Baltimore_093.jpg
  • Baltimore, Maryland - December 15, 2016: Michael Fuerstman, co-founder & creative director of Pendry Hotels, tours the construction site of the new Sagamore Pendry Baltimore Hotel. <br />
<br />
Hotel companies often start a new brand to expand their business without confusing customers or diluting other brands. How do companies decide when to launch a new brand and how do they do it? Montage Hotels, a popular luxury hotel company, is unveiling Pendry, a lower-priced more boutique brand in Baltimore and San Diego in January and February. The company is struggling with how to take the best bits of Montage - where room rates average $700 per night - but do them at a lower cost for Pendry, where rates will be closer to $300. At Pendry, for example, guests will not be escorted to their rooms like they are at Montages. (This cuts down on staffing costs for the front desk.) Rooms will be smaller and bathrooms simpler, with just one sink instead of two and no tub. Pendry rooms will feature automatic minibars that automatically charge guests when they remove an item. This cuts down on staff costs, but can annoy guests.<br />
<br />
<br />
CREDIT: Matt Roth for The Wall Street Journal<br />
Assignment ID:
    161215_Sagamore_Pendry_Baltimore_062.jpg
  • Baltimore, Maryland - December 15, 2016: Michael Fuerstman, right, co-founder & creative director of Pendry Hotels, and his father Alan Fuesterman, left, Founder and CEO of Montage Hotels & Resorts -- Pendry's parent company -- tour the construction site of the new Sagamore Pendry Baltimore Hotel with Patrick Sutton, middle, the hotel's interior designer. <br />
<br />
<br />
Hotel companies often start a new brand to expand their business without confusing customers or diluting other brands. How do companies decide when to launch a new brand and how do they do it? Montage Hotels, a popular luxury hotel company, is unveiling Pendry, a lower-priced more boutique brand in Baltimore and San Diego in January and February. The company is struggling with how to take the best bits of Montage - where room rates average $700 per night - but do them at a lower cost for Pendry, where rates will be closer to $300. At Pendry, for example, guests will not be escorted to their rooms like they are at Montages. (This cuts down on staffing costs for the front desk.) Rooms will be smaller and bathrooms simpler, with just one sink instead of two and no tub. Pendry rooms will feature automatic minibars that automatically charge guests when they remove an item. This cuts down on staff costs, but can annoy guests.<br />
<br />
<br />
CREDIT: Matt Roth for The Wall Street Journal<br />
Assignment ID:
    161215_Sagamore_Pendry_Baltimore_070.jpg
  • Baltimore, Maryland - December 15, 2016: Workers walk through the glass covered courtyard of the new Sagamore Pendry Baltimore hotel. <br />
<br />
Hotel companies often start a new brand to expand their business without confusing customers or diluting other brands. How do companies decide when to launch a new brand and how do they do it? Montage Hotels, a popular luxury hotel company, is unveiling Pendry, a lower-priced more boutique brand in Baltimore and San Diego in January and February. The company is struggling with how to take the best bits of Montage - where room rates average $700 per night - but do them at a lower cost for Pendry, where rates will be closer to $300. At Pendry, for example, guests will not be escorted to their rooms like they are at Montages. (This cuts down on staffing costs for the front desk.) Rooms will be smaller and bathrooms simpler, with just one sink instead of two and no tub. Pendry rooms will feature automatic minibars that automatically charge guests when they remove an item. This cuts down on staff costs, but can annoy guests.<br />
<br />
<br />
CREDIT: Matt Roth for The Wall Street Journal<br />
Assignment ID:
    161215_Sagamore_Pendry_Baltimore_053.jpg
  • Baltimore, Maryland - December 15, 2016: Michael Fuerstman, right, co-founder & creative director of Pendry Hotels, and his father Alan Fuesterman, left, Founder and CEO of Montage Hotels & Resorts -- Pendry's parent company -- tour the construction site of the new Sagamore Pendry Baltimore Hotel. <br />
<br />
Hotel companies often start a new brand to expand their business without confusing customers or diluting other brands. How do companies decide when to launch a new brand and how do they do it? Montage Hotels, a popular luxury hotel company, is unveiling Pendry, a lower-priced more boutique brand in Baltimore and San Diego in January and February. The company is struggling with how to take the best bits of Montage - where room rates average $700 per night - but do them at a lower cost for Pendry, where rates will be closer to $300. At Pendry, for example, guests will not be escorted to their rooms like they are at Montages. (This cuts down on staffing costs for the front desk.) Rooms will be smaller and bathrooms simpler, with just one sink instead of two and no tub. Pendry rooms will feature automatic minibars that automatically charge guests when they remove an item. This cuts down on staff costs, but can annoy guests.<br />
<br />
<br />
CREDIT: Matt Roth for The Wall Street Journal<br />
Assignment ID:
    161215_Sagamore_Pendry_Baltimore_059.jpg
  • Baltimore, Maryland - December 15, 2016: Michael Fuerstman, co-founder & creative director of Pendry Hotels, right, and his father Alan Fuesterman, middle, Founder and CEO of Montage Hotels & Resorts -- Pendry's parent company -- tour the construction site of the new Sagamore Pendry Baltimore Hotel with Patrick Sutton, left, the hotel's interior designer. <br />
<br />
<br />
Hotel companies often start a new brand to expand their business without confusing customers or diluting other brands. How do companies decide when to launch a new brand and how do they do it? Montage Hotels, a popular luxury hotel company, is unveiling Pendry, a lower-priced more boutique brand in Baltimore and San Diego in January and February. The company is struggling with how to take the best bits of Montage - where room rates average $700 per night - but do them at a lower cost for Pendry, where rates will be closer to $300. At Pendry, for example, guests will not be escorted to their rooms like they are at Montages. (This cuts down on staffing costs for the front desk.) Rooms will be smaller and bathrooms simpler, with just one sink instead of two and no tub. Pendry rooms will feature automatic minibars that automatically charge guests when they remove an item. This cuts down on staff costs, but can annoy guests.<br />
<br />
<br />
CREDIT: Matt Roth for The Wall Street Journal<br />
Assignment ID:
    161215_Sagamore_Pendry_Baltimore_035.jpg
  • Baltimore, Maryland - December 15, 2016: The construction site of the new Sagamore Pendry Baltimore Hotel is a former recreation pier, and film set to NBC's "Homicide Life on the Street" and the dance movies "Step it Up," I & II. <br />
<br />
<br />
Hotel companies often start a new brand to expand their business without confusing customers or diluting other brands. How do companies decide when to launch a new brand and how do they do it? Montage Hotels, a popular luxury hotel company, is unveiling Pendry, a lower-priced more boutique brand in Baltimore and San Diego in January and February. The company is struggling with how to take the best bits of Montage - where room rates average $700 per night - but do them at a lower cost for Pendry, where rates will be closer to $300. At Pendry, for example, guests will not be escorted to their rooms like they are at Montages. (This cuts down on staffing costs for the front desk.) Rooms will be smaller and bathrooms simpler, with just one sink instead of two and no tub. Pendry rooms will feature automatic minibars that automatically charge guests when they remove an item. This cuts down on staff costs, but can annoy guests.<br />
<br />
<br />
CREDIT: Matt Roth for The Wall Street Journal<br />
Assignment ID:
    161215_Sagamore_Pendry_Baltimore_001.jpg
  • Baltimore, Maryland - December 15, 2016: Alan Fuesterman, left, Founder and CEO of Montage Hotels & Resorts, and his son Michael Fuerstman, right, co-founder & creative director of Pendry Hotels -- an off-shoot of Montage -- stand for a portrait in the Sagamore Pendry Baltimore Model Room.<br />
<br />
Hotel companies often start a new brand to expand their business without confusing customers or diluting other brands. How do companies decide when to launch a new brand and how do they do it? Montage Hotels, a popular luxury hotel company, is unveiling Pendry, a lower-priced more boutique brand in Baltimore and San Diego in January and February. The company is struggling with how to take the best bits of Montage - where room rates average $700 per night - but do them at a lower cost for Pendry, where rates will be closer to $300. At Pendry, for example, guests will not be escorted to their rooms like they are at Montages. (This cuts down on staffing costs for the front desk.) Rooms will be smaller and bathrooms simpler, with just one sink instead of two and no tub. Pendry rooms will feature automatic minibars that automatically charge guests when they remove an item. This cuts down on staff costs, but can annoy guests.<br />
<br />
<br />
CREDIT: Matt Roth for The Wall Street Journal<br />
Assignment ID:
    161215_Sagamore_Pendry_Baltimore_445.jpg
  • Baltimore, Maryland - December 15, 2016: Alan Fuesterman, Founder and CEO of Montage Hotels & Resorts tours the Sagamore Pendry Baltimore Model Room.<br />
<br />
<br />
Hotel companies often start a new brand to expand their business without confusing customers or diluting other brands. How do companies decide when to launch a new brand and how do they do it? Montage Hotels, a popular luxury hotel company, is unveiling Pendry, a lower-priced more boutique brand in Baltimore and San Diego in January and February. The company is struggling with how to take the best bits of Montage - where room rates average $700 per night - but do them at a lower cost for Pendry, where rates will be closer to $300. At Pendry, for example, guests will not be escorted to their rooms like they are at Montages. (This cuts down on staffing costs for the front desk.) Rooms will be smaller and bathrooms simpler, with just one sink instead of two and no tub. Pendry rooms will feature automatic minibars that automatically charge guests when they remove an item. This cuts down on staff costs, but can annoy guests.<br />
<br />
<br />
CREDIT: Matt Roth for The Wall Street Journal<br />
Assignment ID:
    161215_Sagamore_Pendry_Baltimore_391.jpg
  • Baltimore, Maryland - December 15, 2016: Michael Fuerstman, left, co-founder & creative director of Pendry Hotels, and his father Alan Fuesterman, right, Founder and CEO of Montage Hotels & Resorts -- Pendry's parent company -- tour the Sagamore Pendry Baltimore Model Room.<br />
<br />
Hotel companies often start a new brand to expand their business without confusing customers or diluting other brands. How do companies decide when to launch a new brand and how do they do it? Montage Hotels, a popular luxury hotel company, is unveiling Pendry, a lower-priced more boutique brand in Baltimore and San Diego in January and February. The company is struggling with how to take the best bits of Montage - where room rates average $700 per night - but do them at a lower cost for Pendry, where rates will be closer to $300. At Pendry, for example, guests will not be escorted to their rooms like they are at Montages. (This cuts down on staffing costs for the front desk.) Rooms will be smaller and bathrooms simpler, with just one sink instead of two and no tub. Pendry rooms will feature automatic minibars that automatically charge guests when they remove an item. This cuts down on staff costs, but can annoy guests.<br />
<br />
<br />
CREDIT: Matt Roth for The Wall Street Journal<br />
Assignment ID:
    161215_Sagamore_Pendry_Baltimore_393.jpg
  • Baltimore, Maryland - December 15, 2016: Snacks in the mini-bar area of the Sagamore Pendry Baltimore Model Room feature an assortment of national, international and local drinks and snacks. <br />
<br />
<br />
Hotel companies often start a new brand to expand their business without confusing customers or diluting other brands. How do companies decide when to launch a new brand and how do they do it? Montage Hotels, a popular luxury hotel company, is unveiling Pendry, a lower-priced more boutique brand in Baltimore and San Diego in January and February. The company is struggling with how to take the best bits of Montage - where room rates average $700 per night - but do them at a lower cost for Pendry, where rates will be closer to $300. At Pendry, for example, guests will not be escorted to their rooms like they are at Montages. (This cuts down on staffing costs for the front desk.) Rooms will be smaller and bathrooms simpler, with just one sink instead of two and no tub. Pendry rooms will feature automatic minibars that automatically charge guests when they remove an item. This cuts down on staff costs, but can annoy guests.<br />
<br />
<br />
CREDIT: Matt Roth for The Wall Street Journal<br />
Assignment ID:
    161215_Sagamore_Pendry_Baltimore_375.jpg
  • Baltimore, Maryland - December 15, 2016: Designer Patrick Sutton sits for a portrait in the Sagamore Pendry Baltimore Model Room.<br />
<br />
<br />
Hotel companies often start a new brand to expand their business without confusing customers or diluting other brands. How do companies decide when to launch a new brand and how do they do it? Montage Hotels, a popular luxury hotel company, is unveiling Pendry, a lower-priced more boutique brand in Baltimore and San Diego in January and February. The company is struggling with how to take the best bits of Montage - where room rates average $700 per night - but do them at a lower cost for Pendry, where rates will be closer to $300. At Pendry, for example, guests will not be escorted to their rooms like they are at Montages. (This cuts down on staffing costs for the front desk.) Rooms will be smaller and bathrooms simpler, with just one sink instead of two and no tub. Pendry rooms will feature automatic minibars that automatically charge guests when they remove an item. This cuts down on staff costs, but can annoy guests.<br />
<br />
<br />
CREDIT: Matt Roth for The Wall Street Journal<br />
Assignment ID:
    161215_Sagamore_Pendry_Baltimore_320.jpg
  • Baltimore, Maryland - December 15, 2016: Designer Patrick Sutton sits for a portrait in the Sagamore Pendry Baltimore Model Room.<br />
<br />
<br />
Hotel companies often start a new brand to expand their business without confusing customers or diluting other brands. How do companies decide when to launch a new brand and how do they do it? Montage Hotels, a popular luxury hotel company, is unveiling Pendry, a lower-priced more boutique brand in Baltimore and San Diego in January and February. The company is struggling with how to take the best bits of Montage - where room rates average $700 per night - but do them at a lower cost for Pendry, where rates will be closer to $300. At Pendry, for example, guests will not be escorted to their rooms like they are at Montages. (This cuts down on staffing costs for the front desk.) Rooms will be smaller and bathrooms simpler, with just one sink instead of two and no tub. Pendry rooms will feature automatic minibars that automatically charge guests when they remove an item. This cuts down on staff costs, but can annoy guests.<br />
<br />
<br />
CREDIT: Matt Roth for The Wall Street Journal<br />
Assignment ID:
    161215_Sagamore_Pendry_Baltimore_303.jpg
  • Baltimore, Maryland - December 15, 2016: A light fixture in the entry room to the Sagamore Pendry Baltimore Model Room.<br />
<br />
<br />
Hotel companies often start a new brand to expand their business without confusing customers or diluting other brands. How do companies decide when to launch a new brand and how do they do it? Montage Hotels, a popular luxury hotel company, is unveiling Pendry, a lower-priced more boutique brand in Baltimore and San Diego in January and February. The company is struggling with how to take the best bits of Montage - where room rates average $700 per night - but do them at a lower cost for Pendry, where rates will be closer to $300. At Pendry, for example, guests will not be escorted to their rooms like they are at Montages. (This cuts down on staffing costs for the front desk.) Rooms will be smaller and bathrooms simpler, with just one sink instead of two and no tub. Pendry rooms will feature automatic minibars that automatically charge guests when they remove an item. This cuts down on staff costs, but can annoy guests.<br />
<br />
<br />
CREDIT: Matt Roth for The Wall Street Journal<br />
Assignment ID:
    161215_Sagamore_Pendry_Baltimore_293.jpg
  • Baltimore, Maryland - December 15, 2016: The Grand Staircase leading to the The Sagamore Ballroom is under renovation in the Sagamore Pendry Baltimore Hotel site.<br />
<br />
Hotel companies often start a new brand to expand their business without confusing customers or diluting other brands. How do companies decide when to launch a new brand and how do they do it? Montage Hotels, a popular luxury hotel company, is unveiling Pendry, a lower-priced more boutique brand in Baltimore and San Diego in January and February. The company is struggling with how to take the best bits of Montage - where room rates average $700 per night - but do them at a lower cost for Pendry, where rates will be closer to $300. At Pendry, for example, guests will not be escorted to their rooms like they are at Montages. (This cuts down on staffing costs for the front desk.) Rooms will be smaller and bathrooms simpler, with just one sink instead of two and no tub. Pendry rooms will feature automatic minibars that automatically charge guests when they remove an item. This cuts down on staff costs, but can annoy guests.<br />
<br />
<br />
CREDIT: Matt Roth for The Wall Street Journal<br />
Assignment ID:
    161215_Sagamore_Pendry_Baltimore_230.jpg
  • Baltimore, Maryland - December 15, 2016: Michael Fuerstman, left, co-founder & creative director of Pendry Hotels, his father Alan Fuesterman, Founder and CEO of Montage Hotels & Resorts -- Pendry's parent company -- tour the construction site of the new Sagamore Pendry Baltimore Hotel grand staircase with the hotel's interior designer Patrick Sutton, and general manager David Hoffman, and Wall Street Journal reporter Andrea Petersen.<br />
<br />
Hotel companies often start a new brand to expand their business without confusing customers or diluting other brands. How do companies decide when to launch a new brand and how do they do it? Montage Hotels, a popular luxury hotel company, is unveiling Pendry, a lower-priced more boutique brand in Baltimore and San Diego in January and February. The company is struggling with how to take the best bits of Montage - where room rates average $700 per night - but do them at a lower cost for Pendry, where rates will be closer to $300. At Pendry, for example, guests will not be escorted to their rooms like they are at Montages. (This cuts down on staffing costs for the front desk.) Rooms will be smaller and bathrooms simpler, with just one sink instead of two and no tub. Pendry rooms will feature automatic minibars that automatically charge guests when they remove an item. This cuts down on staff costs, but can annoy guests.<br />
<br />
<br />
CREDIT: Matt Roth for The Wall Street Journal<br />
Assignment ID:
    161215_Sagamore_Pendry_Baltimore_223.jpg
  • Baltimore, Maryland - December 15, 2016: Michael Fuerstman, co-founder & creative director of Pendry Hotels, left, and his father Alan Fuesterman, Founder and CEO of Montage Hotels & Resorts, right, -- Pendry's parent company -- tour the construction site of the new Sagamore Pendry Baltimore Hotel. <br />
<br />
Hotel companies often start a new brand to expand their business without confusing customers or diluting other brands. How do companies decide when to launch a new brand and how do they do it? Montage Hotels, a popular luxury hotel company, is unveiling Pendry, a lower-priced more boutique brand in Baltimore and San Diego in January and February. The company is struggling with how to take the best bits of Montage - where room rates average $700 per night - but do them at a lower cost for Pendry, where rates will be closer to $300. At Pendry, for example, guests will not be escorted to their rooms like they are at Montages. (This cuts down on staffing costs for the front desk.) Rooms will be smaller and bathrooms simpler, with just one sink instead of two and no tub. Pendry rooms will feature automatic minibars that automatically charge guests when they remove an item. This cuts down on staff costs, but can annoy guests.<br />
<br />
<br />
CREDIT: Matt Roth for The Wall Street Journal<br />
Assignment ID:
    161215_Sagamore_Pendry_Baltimore_218.jpg
  • Baltimore, Maryland - December 15, 2016: Alan Fuesterman, Founder and CEO of Montage Hotels & Resorts, left, and his son Michael Fuerstman, co-founder & creative director of Pendry Hotels, right, -- an off-shoot of Montage -- tour the construction site of the new Sagamore Pendry Baltimore Hotel. <br />
<br />
Hotel companies often start a new brand to expand their business without confusing customers or diluting other brands. How do companies decide when to launch a new brand and how do they do it? Montage Hotels, a popular luxury hotel company, is unveiling Pendry, a lower-priced more boutique brand in Baltimore and San Diego in January and February. The company is struggling with how to take the best bits of Montage - where room rates average $700 per night - but do them at a lower cost for Pendry, where rates will be closer to $300. At Pendry, for example, guests will not be escorted to their rooms like they are at Montages. (This cuts down on staffing costs for the front desk.) Rooms will be smaller and bathrooms simpler, with just one sink instead of two and no tub. Pendry rooms will feature automatic minibars that automatically charge guests when they remove an item. This cuts down on staff costs, but can annoy guests.<br />
<br />
<br />
CREDIT: Matt Roth for The Wall Street Journal<br />
Assignment ID:
    161215_Sagamore_Pendry_Baltimore_191.jpg
  • Baltimore, Maryland - December 15, 2016: Michael Fuerstman, left, co-founder & creative director of Pendry Hotels, and his father Alan Fuesterman, middle, Founder and CEO of Montage Hotels & Resorts -- Pendry's parent company -- tour the construction site of the new Sagamore Pendry Baltimore Hotel. The hotel's general manager David Hoffman, right, leads the tour with a tablet showing renderings of what the spaces will eventually look like. <br />
<br />
Hotel companies often start a new brand to expand their business without confusing customers or diluting other brands. How do companies decide when to launch a new brand and how do they do it? Montage Hotels, a popular luxury hotel company, is unveiling Pendry, a lower-priced more boutique brand in Baltimore and San Diego in January and February. The company is struggling with how to take the best bits of Montage - where room rates average $700 per night - but do them at a lower cost for Pendry, where rates will be closer to $300. At Pendry, for example, guests will not be escorted to their rooms like they are at Montages. (This cuts down on staffing costs for the front desk.) Rooms will be smaller and bathrooms simpler, with just one sink instead of two and no tub. Pendry rooms will feature automatic minibars that automatically charge guests when they remove an item. This cuts down on staff costs, but can annoy guests.<br />
<br />
<br />
CREDIT: Matt Roth for The Wall Street Journal<br />
Assignment ID:
    161215_Sagamore_Pendry_Baltimore_121.jpg
  • Baltimore, Maryland - December 15, 2016: Alan Fuesterman, Founder and CEO of Montage Hotels & Resorts, left, and his son Michael Fuerstman, co-founder & creative director of Pendry Hotels, right, -- an off-shoot of Montage -- tour the construction site of the new Sagamore Pendry Baltimore Hotel. <br />
<br />
Hotel companies often start a new brand to expand their business without confusing customers or diluting other brands. How do companies decide when to launch a new brand and how do they do it? Montage Hotels, a popular luxury hotel company, is unveiling Pendry, a lower-priced more boutique brand in Baltimore and San Diego in January and February. The company is struggling with how to take the best bits of Montage - where room rates average $700 per night - but do them at a lower cost for Pendry, where rates will be closer to $300. At Pendry, for example, guests will not be escorted to their rooms like they are at Montages. (This cuts down on staffing costs for the front desk.) Rooms will be smaller and bathrooms simpler, with just one sink instead of two and no tub. Pendry rooms will feature automatic minibars that automatically charge guests when they remove an item. This cuts down on staff costs, but can annoy guests.<br />
<br />
<br />
CREDIT: Matt Roth for The Wall Street Journal<br />
Assignment ID:
    161215_Sagamore_Pendry_Baltimore_119.jpg
  • Baltimore, Maryland - December 15, 2016: The construction site of the new Sagamore Pendry Baltimore Hotel is a former recreation pier, and film set to NBC's "Homicide Life on the Street" and the dance movies "Step it Up," I & II. <br />
<br />
<br />
Hotel companies often start a new brand to expand their business without confusing customers or diluting other brands. How do companies decide when to launch a new brand and how do they do it? Montage Hotels, a popular luxury hotel company, is unveiling Pendry, a lower-priced more boutique brand in Baltimore and San Diego in January and February. The company is struggling with how to take the best bits of Montage - where room rates average $700 per night - but do them at a lower cost for Pendry, where rates will be closer to $300. At Pendry, for example, guests will not be escorted to their rooms like they are at Montages. (This cuts down on staffing costs for the front desk.) Rooms will be smaller and bathrooms simpler, with just one sink instead of two and no tub. Pendry rooms will feature automatic minibars that automatically charge guests when they remove an item. This cuts down on staff costs, but can annoy guests.<br />
<br />
<br />
CREDIT: Matt Roth for The Wall Street Journal<br />
Assignment ID:
    161215_Sagamore_Pendry_Baltimore_004.jpg
  • Baltimore, Maryland - December 15, 2016: Inside each bathroom is are soaps, and toiletries featuring the Momento signature fragrance specific to the Pendry chain.<br />
<br />
<br />
Hotel companies often start a new brand to expand their business without confusing customers or diluting other brands. How do companies decide when to launch a new brand and how do they do it? Montage Hotels, a popular luxury hotel company, is unveiling Pendry, a lower-priced more boutique brand in Baltimore and San Diego in January and February. The company is struggling with how to take the best bits of Montage - where room rates average $700 per night - but do them at a lower cost for Pendry, where rates will be closer to $300. At Pendry, for example, guests will not be escorted to their rooms like they are at Montages. (This cuts down on staffing costs for the front desk.) Rooms will be smaller and bathrooms simpler, with just one sink instead of two and no tub. Pendry rooms will feature automatic minibars that automatically charge guests when they remove an item. This cuts down on staff costs, but can annoy guests.<br />
<br />
<br />
CREDIT: Matt Roth for The Wall Street Journal<br />
Assignment ID:
    161215_Sagamore_Pendry_Baltimore_411.jpg
  • Baltimore, Maryland - December 15, 2016:<br />
<br />
<br />
Hotel companies often start a new brand to expand their business without confusing customers or diluting other brands. How do companies decide when to launch a new brand and how do they do it? Montage Hotels, a popular luxury hotel company, is unveiling Pendry, a lower-priced more boutique brand in Baltimore and San Diego in January and February. The company is struggling with how to take the best bits of Montage - where room rates average $700 per night - but do them at a lower cost for Pendry, where rates will be closer to $300. At Pendry, for example, guests will not be escorted to their rooms like they are at Montages. (This cuts down on staffing costs for the front desk.) Rooms will be smaller and bathrooms simpler, with just one sink instead of two and no tub. Pendry rooms will feature automatic minibars that automatically charge guests when they remove an item. This cuts down on staff costs, but can annoy guests.<br />
<br />
<br />
CREDIT: Matt Roth for The Wall Street Journal<br />
Assignment ID:
    161215_Sagamore_Pendry_Baltimore_369.jpg
  • Baltimore, Maryland - December 15, 2016: The original "City Pier Broadway" sign was restored.<br />
<br />
<br />
Hotel companies often start a new brand to expand their business without confusing customers or diluting other brands. How do companies decide when to launch a new brand and how do they do it? Montage Hotels, a popular luxury hotel company, is unveiling Pendry, a lower-priced more boutique brand in Baltimore and San Diego in January and February. The company is struggling with how to take the best bits of Montage - where room rates average $700 per night - but do them at a lower cost for Pendry, where rates will be closer to $300. At Pendry, for example, guests will not be escorted to their rooms like they are at Montages. (This cuts down on staffing costs for the front desk.) Rooms will be smaller and bathrooms simpler, with just one sink instead of two and no tub. Pendry rooms will feature automatic minibars that automatically charge guests when they remove an item. This cuts down on staff costs, but can annoy guests.<br />
<br />
<br />
CREDIT: Matt Roth for The Wall Street Journal<br />
Assignment ID:
    161215_Sagamore_Pendry_Baltimore_252.jpg
  • Baltimore, Maryland - January 21, 2020: The Johns Hopkins University’s Carey Business School overlooks the Inner Harbour, is across the street from a Four Seasons hotel, and is inside the Legg Mason building in Baltimore's Harbor East neighborhood. <br />
<br />
Johns Hopkins opened its Carey School of Business in 2007, a year before recession rattled the U.S. -- and the business school market. Now, after several years of declining applications to MBA programs, the university is revamping its entire curriculum for a new class that will start in the fall. Gone are aging case studies and lectures focused on soft skills that have been in vogue at so many business schools. In is a healthcare speciality that dovetails with what Johns Hopkins is already known for, as well as hard-core quant and data courses that will give the program a special STEM designation and greater access to foreign students who may have visa issues.<br />
<br />
<br />
CREDIT: Matt Roth for The Wall Street Journal<br />
JOHNSHOPKINS
    200121_JHU_Carey_School_of_Business_...JPG
  • Baltimore, Maryland - January 21, 2020: The Johns Hopkins University’s Carey Business School overlooks the Inner Harbour, is across the street from a Four Seasons hotel, and is inside the Legg Mason building in Baltimore's Harbor East neighborhood. <br />
<br />
Johns Hopkins opened its Carey School of Business in 2007, a year before recession rattled the U.S. -- and the business school market. Now, after several years of declining applications to MBA programs, the university is revamping its entire curriculum for a new class that will start in the fall. Gone are aging case studies and lectures focused on soft skills that have been in vogue at so many business schools. In is a healthcare speciality that dovetails with what Johns Hopkins is already known for, as well as hard-core quant and data courses that will give the program a special STEM designation and greater access to foreign students who may have visa issues.<br />
<br />
<br />
CREDIT: Matt Roth for The Wall Street Journal<br />
JOHNSHOPKINS
    200121_JHU_Carey_School_of_Business_...JPG
  • Baltimore, Maryland - January 21, 2020: The Johns Hopkins University’s Carey Business School overlooks the Inner Harbour, is across the street from a Four Seasons hotel, and is inside the Legg Mason building in Baltimore's Harbor East neighborhood. <br />
<br />
Johns Hopkins opened its Carey School of Business in 2007, a year before recession rattled the U.S. -- and the business school market. Now, after several years of declining applications to MBA programs, the university is revamping its entire curriculum for a new class that will start in the fall. Gone are aging case studies and lectures focused on soft skills that have been in vogue at so many business schools. In is a healthcare speciality that dovetails with what Johns Hopkins is already known for, as well as hard-core quant and data courses that will give the program a special STEM designation and greater access to foreign students who may have visa issues.<br />
<br />
<br />
CREDIT: Matt Roth for The Wall Street Journal<br />
JOHNSHOPKINS
    200121_JHU_Carey_School_of_Business_...JPG
  • Baltimore, Maryland - January 21, 2020: The Johns Hopkins University’s Carey Business School overlooks the Inner Harbour, is across the street from a Four Seasons hotel, and is inside the Legg Mason building in Baltimore's Harbor East neighborhood. <br />
<br />
Johns Hopkins opened its Carey School of Business in 2007, a year before recession rattled the U.S. -- and the business school market. Now, after several years of declining applications to MBA programs, the university is revamping its entire curriculum for a new class that will start in the fall. Gone are aging case studies and lectures focused on soft skills that have been in vogue at so many business schools. In is a healthcare speciality that dovetails with what Johns Hopkins is already known for, as well as hard-core quant and data courses that will give the program a special STEM designation and greater access to foreign students who may have visa issues.<br />
<br />
<br />
CREDIT: Matt Roth for The Wall Street Journal<br />
JOHNSHOPKINS
    200121_JHU_Carey_School_of_Business_...JPG
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