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  • Philadelphia, Pennsylvania - September 16, 2015: A construction workers is underneath the stage where Pope Francis will address thousands of people in Philadelphia during his first U.S. visit. <br />
<br />
Scott Mirkin's company ESM is heading the production of The World Meeting Of Families and Pope Francis's visit to Philadelphia this Fall. The events will take place along the Benjamin Franklin Parkway.<br />
<br />
CREDIT: Matt Roth for The New York Times<br />
Assignment ID: 30179397A
    150916_Pope_Production_Scott Mirkin_...jpg
  • Philadelphia, Pennsylvania - September 16, 2015: Stacked stage flooring slats sit in front of an apartment building close to where construction is underway for the Pope's visit to Philadelphia.<br />
<br />
Scott Mirkin's company ESM is heading the production of The World Meeting Of Families and Pope Francis's visit to Philadelphia this Fall. The events will take place along the Benjamin Franklin Parkway.<br />
<br />
CREDIT: Matt Roth for The New York Times<br />
Assignment ID: 30179397A
    150916_Pope_Production_Scott Mirkin_...jpg
  • Philadelphia, Pennsylvania - September 16, 2015: Tourists make photos at the steps of the Philadelphia Museum of Art Wednesday September 16, 2015. Construction for the Pope's visit ensues behind them in Eakins Oval.<br />
<br />
Scott Mirkin's company ESM is heading the production of The World Meeting Of Families and Pope Francis's visit to Philadelphia this Fall. The events will take place along the Benjamin Franklin Parkway.<br />
<br />
CREDIT: Matt Roth for The New York Times<br />
Assignment ID: 30179397A
    150916_Pope_Production_Scott Mirkin_...jpg
  • Philadelphia, Pennsylvania - September 16, 2015: People exiting a tour bus run up the famous "Rocky Steps" outside the Philadelphia Museum of Art Wednesday September 16, 2015. Construction for the Pope's visit is seen from the top of the steps.<br />
<br />
Scott Mirkin's company ESM is heading the production of The World Meeting Of Families and Pope Francis's visit to Philadelphia this Fall. The events will take place along the Benjamin Franklin Parkway.<br />
<br />
CREDIT: Matt Roth for The New York Times<br />
Assignment ID: 30179397A
    150916_Pope_Production_Scott Mirkin_...jpg
  • Philadelphia, Pennsylvania - September 16, 2015: Construction workers prepare the stage where Pope Francis will address thousands of people in Philadelphia during his first U.S. visit. <br />
<br />
Scott Mirkin's company ESM is heading the production of The World Meeting Of Families and Pope Francis's visit to Philadelphia this Fall. The events will take place along the Benjamin Franklin Parkway.<br />
<br />
CREDIT: Matt Roth for The New York Times<br />
Assignment ID: 30179397A
    150916_Pope_Production_Scott Mirkin_...jpg
  • Philadelphia, Pennsylvania - September 16, 2015: A woman on a scooter passes by a waving cardboard cutout of Pope Francis on the periphery of the construction zone.<br />
<br />
Scott Mirkin's company ESM is heading the production of The World Meeting Of Families and Pope Francis's visit to Philadelphia this Fall. The events will take place along the Benjamin Franklin Parkway.<br />
<br />
CREDIT: Matt Roth for The New York Times<br />
Assignment ID: 30179397A
    150916_Pope_Production_Scott Mirkin_...jpg
  • Philadelphia, Pennsylvania - September 16, 2015: Stacked stage flooring slats sit in front of an apartment building close to where construction is underway for the Pope's visit to Philadelphia.<br />
<br />
Scott Mirkin's company ESM is heading the production of The World Meeting Of Families and Pope Francis's visit to Philadelphia this Fall. The events will take place along the Benjamin Franklin Parkway.<br />
<br />
CREDIT: Matt Roth for The New York Times<br />
Assignment ID: 30179397A
    150916_Pope_Production_Scott Mirkin_...jpg
  • Philadelphia, Pennsylvania - September 16, 2015: Caution Tape loops around a tree in Eakins Oval, where construction is underway preparing for Pope Francis's first trip to the U.S.<br />
<br />
Scott Mirkin's company ESM is heading the production of The World Meeting Of Families and Pope Francis's visit to Philadelphia this Fall. The events will take place along the Benjamin Franklin Parkway.<br />
<br />
CREDIT: Matt Roth for The New York Times<br />
Assignment ID: 30179397A
    150916_Pope_Production_Scott Mirkin_...jpg
  • Baltimore, Maryland - December 15, 2016: The construction site of the new Sagamore Pendry Baltimore Hotel is a former recreation pier, and film set to NBC's "Homicide Life on the Street" and the dance movies "Step it Up," I & II. <br />
<br />
<br />
Hotel companies often start a new brand to expand their business without confusing customers or diluting other brands. How do companies decide when to launch a new brand and how do they do it? Montage Hotels, a popular luxury hotel company, is unveiling Pendry, a lower-priced more boutique brand in Baltimore and San Diego in January and February. The company is struggling with how to take the best bits of Montage - where room rates average $700 per night - but do them at a lower cost for Pendry, where rates will be closer to $300. At Pendry, for example, guests will not be escorted to their rooms like they are at Montages. (This cuts down on staffing costs for the front desk.) Rooms will be smaller and bathrooms simpler, with just one sink instead of two and no tub. Pendry rooms will feature automatic minibars that automatically charge guests when they remove an item. This cuts down on staff costs, but can annoy guests.<br />
<br />
<br />
CREDIT: Matt Roth for The Wall Street Journal<br />
Assignment ID:
    161215_Sagamore_Pendry_Baltimore_364.jpg
  • Baltimore, Maryland - December 15, 2016: The construction site of the new Sagamore Pendry Baltimore Hotel is a former recreation pier, and film set to NBC's "Homicide Life on the Street" and the dance movies "Step it Up," I & II. <br />
<br />
<br />
Hotel companies often start a new brand to expand their business without confusing customers or diluting other brands. How do companies decide when to launch a new brand and how do they do it? Montage Hotels, a popular luxury hotel company, is unveiling Pendry, a lower-priced more boutique brand in Baltimore and San Diego in January and February. The company is struggling with how to take the best bits of Montage - where room rates average $700 per night - but do them at a lower cost for Pendry, where rates will be closer to $300. At Pendry, for example, guests will not be escorted to their rooms like they are at Montages. (This cuts down on staffing costs for the front desk.) Rooms will be smaller and bathrooms simpler, with just one sink instead of two and no tub. Pendry rooms will feature automatic minibars that automatically charge guests when they remove an item. This cuts down on staff costs, but can annoy guests.<br />
<br />
<br />
CREDIT: Matt Roth for The Wall Street Journal<br />
Assignment ID:
    161215_Sagamore_Pendry_Baltimore_283.jpg
  • Baltimore, Maryland - December 15, 2016: Michael Fuerstman, co-founder & creative director of Pendry Hotels, tours the construction site of the new Sagamore Pendry Baltimore Hotel. <br />
<br />
Hotel companies often start a new brand to expand their business without confusing customers or diluting other brands. How do companies decide when to launch a new brand and how do they do it? Montage Hotels, a popular luxury hotel company, is unveiling Pendry, a lower-priced more boutique brand in Baltimore and San Diego in January and February. The company is struggling with how to take the best bits of Montage - where room rates average $700 per night - but do them at a lower cost for Pendry, where rates will be closer to $300. At Pendry, for example, guests will not be escorted to their rooms like they are at Montages. (This cuts down on staffing costs for the front desk.) Rooms will be smaller and bathrooms simpler, with just one sink instead of two and no tub. Pendry rooms will feature automatic minibars that automatically charge guests when they remove an item. This cuts down on staff costs, but can annoy guests.<br />
<br />
<br />
CREDIT: Matt Roth for The Wall Street Journal<br />
Assignment ID:
    161215_Sagamore_Pendry_Baltimore_263.jpg
  • Baltimore, Maryland - December 15, 2016: Michael Fuerstman, left, co-founder & creative director of Pendry Hotels, and his father Alan Fuesterman, right, Founder and CEO of Montage Hotels & Resorts -- Pendry's parent company -- tour the construction site of the new Sagamore Pendry Baltimore Hotel. The hotel's interior designer Patrick Sutton, middle, joins them on the tour.<br />
<br />
<br />
Hotel companies often start a new brand to expand their business without confusing customers or diluting other brands. How do companies decide when to launch a new brand and how do they do it? Montage Hotels, a popular luxury hotel company, is unveiling Pendry, a lower-priced more boutique brand in Baltimore and San Diego in January and February. The company is struggling with how to take the best bits of Montage - where room rates average $700 per night - but do them at a lower cost for Pendry, where rates will be closer to $300. At Pendry, for example, guests will not be escorted to their rooms like they are at Montages. (This cuts down on staffing costs for the front desk.) Rooms will be smaller and bathrooms simpler, with just one sink instead of two and no tub. Pendry rooms will feature automatic minibars that automatically charge guests when they remove an item. This cuts down on staff costs, but can annoy guests.<br />
<br />
<br />
CREDIT: Matt Roth for The Wall Street Journal<br />
Assignment ID:
    161215_Sagamore_Pendry_Baltimore_257.jpg
  • Baltimore, Maryland - December 15, 2016: Michael Fuerstman, left, co-founder & creative director of Pendry Hotels, his father Alan Fuesterman, Founder and CEO of Montage Hotels & Resorts -- Pendry's parent company -- tour the construction site of the new Sagamore Pendry Baltimore Hotel grand staircase with the hotel's interior designer Patrick Sutton, and general manager David Hoffman, and Wall Street Journal reporter Andrea Petersen.<br />
<br />
Hotel companies often start a new brand to expand their business without confusing customers or diluting other brands. How do companies decide when to launch a new brand and how do they do it? Montage Hotels, a popular luxury hotel company, is unveiling Pendry, a lower-priced more boutique brand in Baltimore and San Diego in January and February. The company is struggling with how to take the best bits of Montage - where room rates average $700 per night - but do them at a lower cost for Pendry, where rates will be closer to $300. At Pendry, for example, guests will not be escorted to their rooms like they are at Montages. (This cuts down on staffing costs for the front desk.) Rooms will be smaller and bathrooms simpler, with just one sink instead of two and no tub. Pendry rooms will feature automatic minibars that automatically charge guests when they remove an item. This cuts down on staff costs, but can annoy guests.<br />
<br />
<br />
CREDIT: Matt Roth for The Wall Street Journal<br />
Assignment ID:
    161215_Sagamore_Pendry_Baltimore_223.jpg
  • Baltimore, Maryland - December 15, 2016: Alan Fuesterman, Founder and CEO of Montage Hotels & Resorts, left, and his son Michael Fuerstman, co-founder & creative director of Pendry Hotels, right, -- an off-shoot of Montage -- tour the construction site of the new Sagamore Pendry Baltimore Hotel. <br />
<br />
Hotel companies often start a new brand to expand their business without confusing customers or diluting other brands. How do companies decide when to launch a new brand and how do they do it? Montage Hotels, a popular luxury hotel company, is unveiling Pendry, a lower-priced more boutique brand in Baltimore and San Diego in January and February. The company is struggling with how to take the best bits of Montage - where room rates average $700 per night - but do them at a lower cost for Pendry, where rates will be closer to $300. At Pendry, for example, guests will not be escorted to their rooms like they are at Montages. (This cuts down on staffing costs for the front desk.) Rooms will be smaller and bathrooms simpler, with just one sink instead of two and no tub. Pendry rooms will feature automatic minibars that automatically charge guests when they remove an item. This cuts down on staff costs, but can annoy guests.<br />
<br />
<br />
CREDIT: Matt Roth for The Wall Street Journal<br />
Assignment ID:
    161215_Sagamore_Pendry_Baltimore_215.jpg
  • Baltimore, Maryland - December 15, 2016: Michael Fuerstman, co-founder & creative director of Pendry Hotels, left, and his father Alan Fuesterman, Founder and CEO of Montage Hotels & Resorts, right, -- Pendry's parent company -- tour the construction site of the new Sagamore Pendry Baltimore Hotel. <br />
<br />
Hotel companies often start a new brand to expand their business without confusing customers or diluting other brands. How do companies decide when to launch a new brand and how do they do it? Montage Hotels, a popular luxury hotel company, is unveiling Pendry, a lower-priced more boutique brand in Baltimore and San Diego in January and February. The company is struggling with how to take the best bits of Montage - where room rates average $700 per night - but do them at a lower cost for Pendry, where rates will be closer to $300. At Pendry, for example, guests will not be escorted to their rooms like they are at Montages. (This cuts down on staffing costs for the front desk.) Rooms will be smaller and bathrooms simpler, with just one sink instead of two and no tub. Pendry rooms will feature automatic minibars that automatically charge guests when they remove an item. This cuts down on staff costs, but can annoy guests.<br />
<br />
<br />
CREDIT: Matt Roth for The Wall Street Journal<br />
Assignment ID:
    161215_Sagamore_Pendry_Baltimore_218.jpg
  • Baltimore, Maryland - December 15, 2016: Alan Fuesterman, Founder and CEO of Montage Hotels & Resorts, left, and his son Michael Fuerstman, co-founder & creative director of Pendry Hotels, right, -- an off-shoot of Montage -- tour the construction site of the new Sagamore Pendry Baltimore Hotel. <br />
<br />
Hotel companies often start a new brand to expand their business without confusing customers or diluting other brands. How do companies decide when to launch a new brand and how do they do it? Montage Hotels, a popular luxury hotel company, is unveiling Pendry, a lower-priced more boutique brand in Baltimore and San Diego in January and February. The company is struggling with how to take the best bits of Montage - where room rates average $700 per night - but do them at a lower cost for Pendry, where rates will be closer to $300. At Pendry, for example, guests will not be escorted to their rooms like they are at Montages. (This cuts down on staffing costs for the front desk.) Rooms will be smaller and bathrooms simpler, with just one sink instead of two and no tub. Pendry rooms will feature automatic minibars that automatically charge guests when they remove an item. This cuts down on staff costs, but can annoy guests.<br />
<br />
<br />
CREDIT: Matt Roth for The Wall Street Journal<br />
Assignment ID:
    161215_Sagamore_Pendry_Baltimore_187.jpg
  • Baltimore, Maryland - December 15, 2016: Michael Fuerstman, left, co-founder & creative director of Pendry Hotels, and his father Alan Fuesterman, middle, Founder and CEO of Montage Hotels & Resorts -- Pendry's parent company -- tour the construction site of the new Sagamore Pendry Baltimore Hotel. The hotel's general manager David Hoffman, right, leads the tour with a tablet showing renderings of what the spaces will eventually look like. <br />
<br />
Hotel companies often start a new brand to expand their business without confusing customers or diluting other brands. How do companies decide when to launch a new brand and how do they do it? Montage Hotels, a popular luxury hotel company, is unveiling Pendry, a lower-priced more boutique brand in Baltimore and San Diego in January and February. The company is struggling with how to take the best bits of Montage - where room rates average $700 per night - but do them at a lower cost for Pendry, where rates will be closer to $300. At Pendry, for example, guests will not be escorted to their rooms like they are at Montages. (This cuts down on staffing costs for the front desk.) Rooms will be smaller and bathrooms simpler, with just one sink instead of two and no tub. Pendry rooms will feature automatic minibars that automatically charge guests when they remove an item. This cuts down on staff costs, but can annoy guests.<br />
<br />
<br />
CREDIT: Matt Roth for The Wall Street Journal<br />
Assignment ID:
    161215_Sagamore_Pendry_Baltimore_121.jpg
  • Baltimore, Maryland - December 15, 2016: Michael Fuerstman, left, co-founder & creative director of Pendry Hotels, and his father Alan Fuesterman, middle, Founder and CEO of Montage Hotels & Resorts -- Pendry's parent company -- tour the construction site of the new Sagamore Pendry Baltimore Hotel. The hotel's general manager David Hoffman, right, leads the tour with a tablet showing renderings of what the spaces will eventually look like. <br />
<br />
Hotel companies often start a new brand to expand their business without confusing customers or diluting other brands. How do companies decide when to launch a new brand and how do they do it? Montage Hotels, a popular luxury hotel company, is unveiling Pendry, a lower-priced more boutique brand in Baltimore and San Diego in January and February. The company is struggling with how to take the best bits of Montage - where room rates average $700 per night - but do them at a lower cost for Pendry, where rates will be closer to $300. At Pendry, for example, guests will not be escorted to their rooms like they are at Montages. (This cuts down on staffing costs for the front desk.) Rooms will be smaller and bathrooms simpler, with just one sink instead of two and no tub. Pendry rooms will feature automatic minibars that automatically charge guests when they remove an item. This cuts down on staff costs, but can annoy guests.<br />
<br />
<br />
CREDIT: Matt Roth for The Wall Street Journal<br />
Assignment ID:
    161215_Sagamore_Pendry_Baltimore_148.jpg
  • Baltimore, Maryland - December 15, 2016: Alan Fuesterman, Founder and CEO of Montage Hotels & Resorts, left, and his son Michael Fuerstman, co-founder & creative director of Pendry Hotels, right, -- an off-shoot of Montage -- tour the construction site of the new Sagamore Pendry Baltimore Hotel. <br />
<br />
Hotel companies often start a new brand to expand their business without confusing customers or diluting other brands. How do companies decide when to launch a new brand and how do they do it? Montage Hotels, a popular luxury hotel company, is unveiling Pendry, a lower-priced more boutique brand in Baltimore and San Diego in January and February. The company is struggling with how to take the best bits of Montage - where room rates average $700 per night - but do them at a lower cost for Pendry, where rates will be closer to $300. At Pendry, for example, guests will not be escorted to their rooms like they are at Montages. (This cuts down on staffing costs for the front desk.) Rooms will be smaller and bathrooms simpler, with just one sink instead of two and no tub. Pendry rooms will feature automatic minibars that automatically charge guests when they remove an item. This cuts down on staff costs, but can annoy guests.<br />
<br />
<br />
CREDIT: Matt Roth for The Wall Street Journal<br />
Assignment ID:
    161215_Sagamore_Pendry_Baltimore_119.jpg
  • Baltimore, Maryland - December 15, 2016: Michael Fuerstman, co-founder & creative director of Pendry Hotels, tours the construction site of the new Sagamore Pendry Baltimore Hotel. <br />
<br />
Hotel companies often start a new brand to expand their business without confusing customers or diluting other brands. How do companies decide when to launch a new brand and how do they do it? Montage Hotels, a popular luxury hotel company, is unveiling Pendry, a lower-priced more boutique brand in Baltimore and San Diego in January and February. The company is struggling with how to take the best bits of Montage - where room rates average $700 per night - but do them at a lower cost for Pendry, where rates will be closer to $300. At Pendry, for example, guests will not be escorted to their rooms like they are at Montages. (This cuts down on staffing costs for the front desk.) Rooms will be smaller and bathrooms simpler, with just one sink instead of two and no tub. Pendry rooms will feature automatic minibars that automatically charge guests when they remove an item. This cuts down on staff costs, but can annoy guests.<br />
<br />
<br />
CREDIT: Matt Roth for The Wall Street Journal<br />
Assignment ID:
    161215_Sagamore_Pendry_Baltimore_116.jpg
  • Baltimore, Maryland - December 15, 2016: Michael Fuerstman, co-founder & creative director of Pendry Hotels, tours the construction site of the new Sagamore Pendry Baltimore Hotel. <br />
<br />
Hotel companies often start a new brand to expand their business without confusing customers or diluting other brands. How do companies decide when to launch a new brand and how do they do it? Montage Hotels, a popular luxury hotel company, is unveiling Pendry, a lower-priced more boutique brand in Baltimore and San Diego in January and February. The company is struggling with how to take the best bits of Montage - where room rates average $700 per night - but do them at a lower cost for Pendry, where rates will be closer to $300. At Pendry, for example, guests will not be escorted to their rooms like they are at Montages. (This cuts down on staffing costs for the front desk.) Rooms will be smaller and bathrooms simpler, with just one sink instead of two and no tub. Pendry rooms will feature automatic minibars that automatically charge guests when they remove an item. This cuts down on staff costs, but can annoy guests.<br />
<br />
<br />
CREDIT: Matt Roth for The Wall Street Journal<br />
Assignment ID:
    161215_Sagamore_Pendry_Baltimore_082.jpg
  • Baltimore, Maryland - December 15, 2016: The location of Sagamore Pendry Baltimore Hotel's street-front Rec. Pier Steakhouse is still a construction zone. <br />
<br />
Hotel companies often start a new brand to expand their business without confusing customers or diluting other brands. How do companies decide when to launch a new brand and how do they do it? Montage Hotels, a popular luxury hotel company, is unveiling Pendry, a lower-priced more boutique brand in Baltimore and San Diego in January and February. The company is struggling with how to take the best bits of Montage - where room rates average $700 per night - but do them at a lower cost for Pendry, where rates will be closer to $300. At Pendry, for example, guests will not be escorted to their rooms like they are at Montages. (This cuts down on staffing costs for the front desk.) Rooms will be smaller and bathrooms simpler, with just one sink instead of two and no tub. Pendry rooms will feature automatic minibars that automatically charge guests when they remove an item. This cuts down on staff costs, but can annoy guests.<br />
<br />
<br />
CREDIT: Matt Roth for The Wall Street Journal<br />
Assignment ID:
    161215_Sagamore_Pendry_Baltimore_104.jpg
  • Baltimore, Maryland - December 15, 2016: Michael Fuerstman, co-founder & creative director of Pendry Hotels, tours the construction site of the new Sagamore Pendry Baltimore Hotel. <br />
<br />
Hotel companies often start a new brand to expand their business without confusing customers or diluting other brands. How do companies decide when to launch a new brand and how do they do it? Montage Hotels, a popular luxury hotel company, is unveiling Pendry, a lower-priced more boutique brand in Baltimore and San Diego in January and February. The company is struggling with how to take the best bits of Montage - where room rates average $700 per night - but do them at a lower cost for Pendry, where rates will be closer to $300. At Pendry, for example, guests will not be escorted to their rooms like they are at Montages. (This cuts down on staffing costs for the front desk.) Rooms will be smaller and bathrooms simpler, with just one sink instead of two and no tub. Pendry rooms will feature automatic minibars that automatically charge guests when they remove an item. This cuts down on staff costs, but can annoy guests.<br />
<br />
<br />
CREDIT: Matt Roth for The Wall Street Journal<br />
Assignment ID:
    161215_Sagamore_Pendry_Baltimore_093.jpg
  • Baltimore, Maryland - December 15, 2016: Michael Fuerstman, co-founder & creative director of Pendry Hotels, tours the construction site of the new Sagamore Pendry Baltimore Hotel. <br />
<br />
Hotel companies often start a new brand to expand their business without confusing customers or diluting other brands. How do companies decide when to launch a new brand and how do they do it? Montage Hotels, a popular luxury hotel company, is unveiling Pendry, a lower-priced more boutique brand in Baltimore and San Diego in January and February. The company is struggling with how to take the best bits of Montage - where room rates average $700 per night - but do them at a lower cost for Pendry, where rates will be closer to $300. At Pendry, for example, guests will not be escorted to their rooms like they are at Montages. (This cuts down on staffing costs for the front desk.) Rooms will be smaller and bathrooms simpler, with just one sink instead of two and no tub. Pendry rooms will feature automatic minibars that automatically charge guests when they remove an item. This cuts down on staff costs, but can annoy guests.<br />
<br />
<br />
CREDIT: Matt Roth for The Wall Street Journal<br />
Assignment ID:
    161215_Sagamore_Pendry_Baltimore_062.jpg
  • Baltimore, Maryland - December 15, 2016: Michael Fuerstman, right, co-founder & creative director of Pendry Hotels, and his father Alan Fuesterman, left, Founder and CEO of Montage Hotels & Resorts -- Pendry's parent company -- tour the construction site of the new Sagamore Pendry Baltimore Hotel with Patrick Sutton, middle, the hotel's interior designer. <br />
<br />
<br />
Hotel companies often start a new brand to expand their business without confusing customers or diluting other brands. How do companies decide when to launch a new brand and how do they do it? Montage Hotels, a popular luxury hotel company, is unveiling Pendry, a lower-priced more boutique brand in Baltimore and San Diego in January and February. The company is struggling with how to take the best bits of Montage - where room rates average $700 per night - but do them at a lower cost for Pendry, where rates will be closer to $300. At Pendry, for example, guests will not be escorted to their rooms like they are at Montages. (This cuts down on staffing costs for the front desk.) Rooms will be smaller and bathrooms simpler, with just one sink instead of two and no tub. Pendry rooms will feature automatic minibars that automatically charge guests when they remove an item. This cuts down on staff costs, but can annoy guests.<br />
<br />
<br />
CREDIT: Matt Roth for The Wall Street Journal<br />
Assignment ID:
    161215_Sagamore_Pendry_Baltimore_070.jpg
  • Baltimore, Maryland - December 15, 2016: Michael Fuerstman, right, co-founder & creative director of Pendry Hotels, and his father Alan Fuesterman, left, Founder and CEO of Montage Hotels & Resorts -- Pendry's parent company -- tour the construction site of the new Sagamore Pendry Baltimore Hotel. <br />
<br />
Hotel companies often start a new brand to expand their business without confusing customers or diluting other brands. How do companies decide when to launch a new brand and how do they do it? Montage Hotels, a popular luxury hotel company, is unveiling Pendry, a lower-priced more boutique brand in Baltimore and San Diego in January and February. The company is struggling with how to take the best bits of Montage - where room rates average $700 per night - but do them at a lower cost for Pendry, where rates will be closer to $300. At Pendry, for example, guests will not be escorted to their rooms like they are at Montages. (This cuts down on staffing costs for the front desk.) Rooms will be smaller and bathrooms simpler, with just one sink instead of two and no tub. Pendry rooms will feature automatic minibars that automatically charge guests when they remove an item. This cuts down on staff costs, but can annoy guests.<br />
<br />
<br />
CREDIT: Matt Roth for The Wall Street Journal<br />
Assignment ID:
    161215_Sagamore_Pendry_Baltimore_059.jpg
  • Baltimore, Maryland - December 15, 2016: Michael Fuerstman, co-founder & creative director of Pendry Hotels, right, and his father Alan Fuesterman, middle, Founder and CEO of Montage Hotels & Resorts -- Pendry's parent company -- tour the construction site of the new Sagamore Pendry Baltimore Hotel with Patrick Sutton, left, the hotel's interior designer. <br />
<br />
<br />
Hotel companies often start a new brand to expand their business without confusing customers or diluting other brands. How do companies decide when to launch a new brand and how do they do it? Montage Hotels, a popular luxury hotel company, is unveiling Pendry, a lower-priced more boutique brand in Baltimore and San Diego in January and February. The company is struggling with how to take the best bits of Montage - where room rates average $700 per night - but do them at a lower cost for Pendry, where rates will be closer to $300. At Pendry, for example, guests will not be escorted to their rooms like they are at Montages. (This cuts down on staffing costs for the front desk.) Rooms will be smaller and bathrooms simpler, with just one sink instead of two and no tub. Pendry rooms will feature automatic minibars that automatically charge guests when they remove an item. This cuts down on staff costs, but can annoy guests.<br />
<br />
<br />
CREDIT: Matt Roth for The Wall Street Journal<br />
Assignment ID:
    161215_Sagamore_Pendry_Baltimore_035.jpg
  • Baltimore, Maryland - December 15, 2016: The construction site of the new Sagamore Pendry Baltimore Hotel is a former recreation pier, and film set to NBC's "Homicide Life on the Street" and the dance movies "Step it Up," I & II. <br />
<br />
<br />
Hotel companies often start a new brand to expand their business without confusing customers or diluting other brands. How do companies decide when to launch a new brand and how do they do it? Montage Hotels, a popular luxury hotel company, is unveiling Pendry, a lower-priced more boutique brand in Baltimore and San Diego in January and February. The company is struggling with how to take the best bits of Montage - where room rates average $700 per night - but do them at a lower cost for Pendry, where rates will be closer to $300. At Pendry, for example, guests will not be escorted to their rooms like they are at Montages. (This cuts down on staffing costs for the front desk.) Rooms will be smaller and bathrooms simpler, with just one sink instead of two and no tub. Pendry rooms will feature automatic minibars that automatically charge guests when they remove an item. This cuts down on staff costs, but can annoy guests.<br />
<br />
<br />
CREDIT: Matt Roth for The Wall Street Journal<br />
Assignment ID:
    161215_Sagamore_Pendry_Baltimore_004.jpg
  • Baltimore, Maryland - December 15, 2016: The construction site of the new Sagamore Pendry Baltimore Hotel is a former recreation pier, and film set to NBC's "Homicide Life on the Street" and the dance movies "Step it Up," I & II. <br />
<br />
<br />
Hotel companies often start a new brand to expand their business without confusing customers or diluting other brands. How do companies decide when to launch a new brand and how do they do it? Montage Hotels, a popular luxury hotel company, is unveiling Pendry, a lower-priced more boutique brand in Baltimore and San Diego in January and February. The company is struggling with how to take the best bits of Montage - where room rates average $700 per night - but do them at a lower cost for Pendry, where rates will be closer to $300. At Pendry, for example, guests will not be escorted to their rooms like they are at Montages. (This cuts down on staffing costs for the front desk.) Rooms will be smaller and bathrooms simpler, with just one sink instead of two and no tub. Pendry rooms will feature automatic minibars that automatically charge guests when they remove an item. This cuts down on staff costs, but can annoy guests.<br />
<br />
<br />
CREDIT: Matt Roth for The Wall Street Journal<br />
Assignment ID:
    161215_Sagamore_Pendry_Baltimore_001.jpg
  • Baltimore, Maryland - December 15, 2016: Alan Fuesterman, Founder and CEO of Montage Hotels & Resorts, left, and his son Michael Fuerstman, co-founder & creative director of Pendry Hotels, right, -- an off-shoot of Montage -- tour the construction site of the new Sagamore Pendry Baltimore Hotel. <br />
<br />
Hotel companies often start a new brand to expand their business without confusing customers or diluting other brands. How do companies decide when to launch a new brand and how do they do it? Montage Hotels, a popular luxury hotel company, is unveiling Pendry, a lower-priced more boutique brand in Baltimore and San Diego in January and February. The company is struggling with how to take the best bits of Montage - where room rates average $700 per night - but do them at a lower cost for Pendry, where rates will be closer to $300. At Pendry, for example, guests will not be escorted to their rooms like they are at Montages. (This cuts down on staffing costs for the front desk.) Rooms will be smaller and bathrooms simpler, with just one sink instead of two and no tub. Pendry rooms will feature automatic minibars that automatically charge guests when they remove an item. This cuts down on staff costs, but can annoy guests.<br />
<br />
<br />
CREDIT: Matt Roth for The Wall Street Journal<br />
Assignment ID:
    161215_Sagamore_Pendry_Baltimore_191.jpg
  • Philadelphia, Pennsylvania - September 17, 2015: Banners depicting Pope Francis line Eakins Oval Thursday September 17, 2015.<br />
<br />
Scott Mirkin's company ESM is heading the production of The World Meeting Of Families and Pope Francis's visit to Philadelphia this Fall. The events will take place along the Benjamin Franklin Parkway.<br />
<br />
CREDIT: Matt Roth for The New York Times<br />
Assignment ID: 30179397A
    150917_Pope_Production_Scott Mirkin_...jpg
  • Philadelphia, Pennsylvania - September 17, 2015: A banner of a smiling Pope Francis flaps in the wind.<br />
<br />
<br />
Scott Mirkin's company ESM is heading the production of The World Meeting Of Families and Pope Francis's visit to Philadelphia this Fall. The events will take place along the Benjamin Franklin Parkway.<br />
<br />
CREDIT: Matt Roth for The New York Times<br />
Assignment ID: 30179397A
    150917_Pope_Production_Scott Mirkin_...jpg
  • Philadelphia, Pennsylvania - September 17, 2015: Workers fix the roof to the stage's altar Thursday September 7, 2015 inside Eakins Oval in Philadelphia.<br />
<br />
Scott Mirkin's company ESM is heading the production of The World Meeting Of Families and Pope Francis's visit to Philadelphia this Fall. The events will take place along the Benjamin Franklin Parkway.<br />
<br />
CREDIT: Matt Roth for The New York Times<br />
Assignment ID: 30179397A
    150917_Pope_Production_Scott Mirkin_...jpg
  • Philadelphia, Pennsylvania - September 17, 2015: The backside of one of thirty Jumbotrons which will be in use for Pope Francis's visit to Philadelphia. <br />
<br />
Scott Mirkin's company ESM is heading the production of The World Meeting Of Families and Pope Francis's visit to Philadelphia this Fall. The events will take place along the Benjamin Franklin Parkway.<br />
<br />
CREDIT: Matt Roth for The New York Times<br />
Assignment ID: 30179397A
    150917_Pope_Production_Scott Mirkin_...jpg
  • Philadelphia, Pennsylvania - September 17, 2015: Stage hands Lamar Beasley, from Lindenwolt, NJ, and Ronnie DePamphilis, jr, South Philadelphia, build the media riser for Pope Francis's visit to Philadelphia.<br />
<br />
<br />
Scott Mirkin's company ESM is heading the production of The World Meeting Of Families and Pope Francis's visit to Philadelphia this Fall. The events will take place along the Benjamin Franklin Parkway.<br />
<br />
CREDIT: Matt Roth for The New York Times<br />
Assignment ID: 30179397A
    150917_Pope_Production_Scott Mirkin_...jpg
  • Philadelphia, Pennsylvania - September 17, 2015: Stage hand Roy Irving, puts on harness before climbing the media riser for Pope Francis's visit to Philadelphia.<br />
<br />
<br />
Scott Mirkin's company ESM is heading the production of The World Meeting Of Families and Pope Francis's visit to Philadelphia this Fall. The events will take place along the Benjamin Franklin Parkway.<br />
<br />
CREDIT: Matt Roth for The New York Times<br />
Assignment ID: 30179397A
    150917_Pope_Production_Scott Mirkin_...jpg
  • Philadelphia, Pennsylvania - September 17, 2015: Scott Mirkin tours the Eakins Oval site with Bianca Bethel, sight operations director for ESM Thursday September 17, 2015. <br />
<br />
<br />
Scott Mirkin's company ESM is heading the production of The World Meeting Of Families and Pope Francis's visit to Philadelphia this Fall. The events will take place along the Benjamin Franklin Parkway.<br />
<br />
CREDIT: Matt Roth for The New York Times<br />
Assignment ID: 30179397A
    150917_Pope_Production_Scott Mirkin_...jpg
  • Philadelphia, Pennsylvania - September 17, 2015: Scott Mirkin tours the Eakins Oval site with Bianca Bethel, sight operations director for ESM Thursday September 17, 2015. <br />
<br />
<br />
Scott Mirkin's company ESM is heading the production of The World Meeting Of Families and Pope Francis's visit to Philadelphia this Fall. The events will take place along the Benjamin Franklin Parkway.<br />
<br />
CREDIT: Matt Roth for The New York Times<br />
Assignment ID: 30179397A
    150917_Pope_Production_Scott Mirkin_...jpg
  • Philadelphia, Pennsylvania - September 17, 2015: Scott Mirkin tours the Eakins Oval site with Bianca Bethel, sight operations director for ESM Thursday September 17, 2015. <br />
<br />
<br />
Scott Mirkin's company ESM is heading the production of The World Meeting Of Families and Pope Francis's visit to Philadelphia this Fall. The events will take place along the Benjamin Franklin Parkway.<br />
<br />
CREDIT: Matt Roth for The New York Times<br />
Assignment ID: 30179397A
    150917_Pope_Production_Scott Mirkin_...jpg
  • Philadelphia, Pennsylvania - September 17, 2015: Scott Mirkin tours the Eakins Oval site with Bianca Bethel, sight operations director for ESM Thursday September 17, 2015. <br />
<br />
<br />
Scott Mirkin's company ESM is heading the production of The World Meeting Of Families and Pope Francis's visit to Philadelphia this Fall. The events will take place along the Benjamin Franklin Parkway.<br />
<br />
CREDIT: Matt Roth for The New York Times<br />
Assignment ID: 30179397A
    150917_Pope_Production_Scott Mirkin_...jpg
  • Philadelphia, Pennsylvania - September 17, 2015: Workers grab lunch inside the crew tent Thursday September 17th, 2015. <br />
<br />
<br />
Scott Mirkin's company ESM is heading the production of The World Meeting Of Families and Pope Francis's visit to Philadelphia this Fall. The events will take place along the Benjamin Franklin Parkway.<br />
<br />
CREDIT: Matt Roth for The New York Times<br />
Assignment ID: 30179397A
    150917_Pope_Production_Scott Mirkin_...jpg
  • Philadelphia, Pennsylvania - September 17, 2015: Workers grab lunch inside the crew tent Thursday September 17th, 2015. <br />
<br />
<br />
Scott Mirkin's company ESM is heading the production of The World Meeting Of Families and Pope Francis's visit to Philadelphia this Fall. The events will take place along the Benjamin Franklin Parkway.<br />
<br />
CREDIT: Matt Roth for The New York Times<br />
Assignment ID: 30179397A
    150917_Pope_Production_Scott Mirkin_...jpg
  • Philadelphia, Pennsylvania - September 17, 2015: James Taylor sells Pope photos for $12.99 each or two for $24 by the Rocky Statue at the Philadelphia Museum of Art. Next week, during the Pope's visit, he will sell the photos for $20 each. <br />
<br />
<br />
Scott Mirkin's company ESM is heading the production of The World Meeting Of Families and Pope Francis's visit to Philadelphia this Fall. The events will take place along the Benjamin Franklin Parkway.<br />
<br />
CREDIT: Matt Roth for The New York Times<br />
Assignment ID: 30179397A
    150917_Pope_Production_Scott Mirkin_...jpg
  • Philadelphia, Pennsylvania - September 17, 2015: A tie down strap sits on plan bars used for media platform scaffolding towers.<br />
<br />
Scott Mirkin's company ESM is heading the production of The World Meeting Of Families and Pope Francis's visit to Philadelphia this Fall. The events will take place along the Benjamin Franklin Parkway.<br />
<br />
CREDIT: Matt Roth for The New York Times<br />
Assignment ID: 30179397A
    150917_Pope_Production_Scott Mirkin_...jpg
  • Philadelphia, Pennsylvania - September 17, 2015: The flag of Argentinian -- Pope Francis's home country -- flies in the wind along Benjamin Franklin Parkway Thursday September 17th, 2015. More than two-million people are expected to flood Philadelphia when the pontiff makes his first trip to the United States.<br />
<br />
<br />
Scott Mirkin's company ESM is heading the production of The World Meeting Of Families and Pope Francis's visit to Philadelphia this Fall. The events will take place along the Benjamin Franklin Parkway.<br />
<br />
CREDIT: Matt Roth for The New York Times<br />
Assignment ID: 30179397A
    150917_Pope_Production_Scott Mirkin_...jpg
  • Philadelphia, Pennsylvania - September 17, 2015: The flag of Argentinian -- Pope Francis's home country -- flies in the wind along Benjamin Franklin Parkway Thursday September 17th, 2015. More than two-million people are expected to flood Philadelphia when the pontiff makes his first trip to the United States.<br />
<br />
<br />
Scott Mirkin's company ESM is heading the production of The World Meeting Of Families and Pope Francis's visit to Philadelphia this Fall. The events will take place along the Benjamin Franklin Parkway.<br />
<br />
CREDIT: Matt Roth for The New York Times<br />
Assignment ID: 30179397A
    150917_Pope_Production_Scott Mirkin_...jpg
  • Philadelphia, Pennsylvania - September 17, 2015: Electricians work by Logan Square. <br />
Linemen Alain Laflamme, journeyman, and his apprentice Jon Newett, fine tuning a newly installed cell tower by Logan Circle to help accommodate the estimated 2million people expected to flood Philadelphia when Pope Francis makes his first trip to the United States. <br />
Their group installed 37 cell towers in the area around Benjamin Franklin Boulevard. <br />
<br />
<br />
<br />
Scott Mirkin's company ESM is heading the production of The World Meeting Of Families and Pope Francis's visit to Philadelphia this Fall. The events will take place along the Benjamin Franklin Parkway.<br />
<br />
CREDIT: Matt Roth for The New York Times<br />
Assignment ID: 30179397A
    150917_Pope_Production_Scott Mirkin_...jpg
  • Philadelphia, Pennsylvania - September 17, 2015: A banner of a smiling Pope Francis is seen through the landscaping at Logan Square.<br />
<br />
<br />
Scott Mirkin's company ESM is heading the production of The World Meeting Of Families and Pope Francis's visit to Philadelphia this Fall. The events will take place along the Benjamin Franklin Parkway.<br />
<br />
CREDIT: Matt Roth for The New York Times<br />
Assignment ID: 30179397A
    150917_Pope_Production_Scott Mirkin_...jpg
  • Philadelphia, Pennsylvania - September 17, 2015: Philadelphia police officer Abe Matos, from the traffic division, overrides the traffic lightbox around Eakins Oval Thursday September 17, 2015, to dissolve the morning rush hour traffic. <br />
<br />
<br />
Scott Mirkin's company ESM is heading the production of The World Meeting Of Families and Pope Francis's visit to Philadelphia this Fall. The events will take place along the Benjamin Franklin Parkway.<br />
<br />
CREDIT: Matt Roth for The New York Times<br />
Assignment ID: 30179397A
    150917_Pope_Production_Scott Mirkin_...jpg
  • Philadelphia, Pennsylvania - September 16, 2015: Prepping for Pope Francis's visit to Philadelphia, workers and cranes erect the altar in Eakins Oval Wednesday September 16, 2015. <br />
<br />
Scott Mirkin's company ESM is heading the production of The World Meeting Of Families and Pope Francis's visit to Philadelphia this Fall. The events will take place along the Benjamin Franklin Parkway.<br />
<br />
CREDIT: Matt Roth for The New York Times<br />
Assignment ID: 30179397A
    150916_Pope_Production_Scott Mirkin_...jpg
  • Philadelphia, Pennsylvania - September 16, 2015: Scott Mirkin, Co-Founder & Executive Producer of ESM Productions, deals with last minute production issues in his downtown Philadelphia office Wednesday September 16, 2015. <br />
<br />
Scott Mirkin's company ESM is heading the production of The World Meeting Of Families and Pope Francis's visit to Philadelphia this Fall. The events will take place along the Benjamin Franklin Parkway.<br />
<br />
CREDIT: Matt Roth for The New York Times<br />
Assignment ID: 30179397A
    150916_Pope_Production_Scott Mirkin_...jpg
  • Philadelphia, Pennsylvania - September 16, 2015: Scott Mirkin, Co-Founder & Executive Producer of ESM Productions, deals with last minute production issues in his downtown Philadelphia office Wednesday September 16, 2015. <br />
<br />
Scott Mirkin's company ESM is heading the production of The World Meeting Of Families and Pope Francis's visit to Philadelphia this Fall. The events will take place along the Benjamin Franklin Parkway.<br />
<br />
CREDIT: Matt Roth for The New York Times<br />
Assignment ID: 30179397A
    150916_Pope_Production_Scott Mirkin_...jpg
  • Philadelphia, Pennsylvania - September 16, 2015: Vendors sell photographs of Pope Francis by the Rocky Statue at the Philadelphia Museum of Art Thursday September 17, 2015. Scott Mirkin's company ESM is heading the production of The World Meeting Of Families and Pope Francis's visit to Philadelphia this Fall. The events will take place along the Benjamin Franklin Parkway.<br />
<br />
CREDIT: Matt Roth for The New York Times<br />
Assignment ID: 30179397A
    150916_Pope_Production_Scott Mirkin_...jpg
  • Philadelphia, Pennsylvania - September 16, 2015: A driver parks his truck in the middle of the Benjamin Franklin Parkway where the stage for Pope Francis's first visit to the U.S. is being set.<br />
<br />
Scott Mirkin's company ESM is heading the production of The World Meeting Of Families and Pope Francis's visit to Philadelphia this Fall. The events will take place along the Benjamin Franklin Parkway.<br />
<br />
CREDIT: Matt Roth for The New York Times<br />
Assignment ID: 30179397A
    150916_Pope_Production_Scott Mirkin_...jpg
  • Philadelphia, Pennsylvania - September 16, 2015: Prepping for Pope Francis's visit to Philadelphia, workers and cranes erect the altar in Eakins Oval Wednesday September 16, 2015. <br />
<br />
Scott Mirkin's company ESM is heading the production of The World Meeting Of Families and Pope Francis's visit to Philadelphia this Fall. The events will take place along the Benjamin Franklin Parkway.<br />
<br />
CREDIT: Matt Roth for The New York Times<br />
Assignment ID: 30179397A
    150916_Pope_Production_Scott Mirkin_...jpg
  • Philadelphia, Pennsylvania - September 16, 2015: A banners of Pope Francis sits next to an unassembled truss for the video walls Eakins Oval, where the pontiff will address crowds of thousands during his visit to Philadelphia.<br />
<br />
Scott Mirkin's company ESM is heading the production of The World Meeting Of Families and Pope Francis's visit to Philadelphia this Fall. The events will take place along the Benjamin Franklin Parkway.<br />
<br />
CREDIT: Matt Roth for The New York Times<br />
Assignment ID: 30179397A
    150916_Pope_Production_Scott Mirkin_...jpg
  • Philadelphia, Pennsylvania - September 17, 2015: When visiting Philadelphia, do as the tourists do: Eat a cheese steak at the foot of the Rocky Steps. Steven Rodriguez, left, and Miguel Rivera, eating the cheese steak, are friends who work on a cruise ship and are traveling during their paid leave.<br />
<br />
Scott Mirkin's company ESM is heading the production of The World Meeting Of Families and Pope Francis's visit to Philadelphia this Fall. The events will take place along the Benjamin Franklin Parkway.<br />
<br />
CREDIT: Matt Roth for The New York Times<br />
Assignment ID: 30179397A
    150917_Pope_Production_Scott Mirkin_...jpg
  • Philadelphia, Pennsylvania - September 17, 2015: Stephen Lewis Richards sells Rocky shirts, Pope Shirts and water by the Philadelphia Museum of Art Thursday September 17, 2015. <br />
<br />
Scott Mirkin's company ESM is heading the production of The World Meeting Of Families and Pope Francis's visit to Philadelphia this Fall. The events will take place along the Benjamin Franklin Parkway.<br />
<br />
CREDIT: Matt Roth for The New York Times<br />
Assignment ID: 30179397A
    150917_Pope_Production_Scott Mirkin_...jpg
  • Philadelphia, Pennsylvania - September 17, 2015: Stephen Lewis Richards sells Rocky shirts, Pope Shirts and water by the Philadelphia Museum of Art Thursday September 17, 2015. <br />
<br />
Scott Mirkin's company ESM is heading the production of The World Meeting Of Families and Pope Francis's visit to Philadelphia this Fall. The events will take place along the Benjamin Franklin Parkway.<br />
<br />
CREDIT: Matt Roth for The New York Times<br />
Assignment ID: 30179397A
    150917_Pope_Production_Scott Mirkin_...jpg
  • Philadelphia, Pennsylvania - September 17, 2015: James Taylor sells Pope photos for $12.99 each or two for $24 by the Rocky Statue at the Philadelphia Museum of Art. Next week, during the Pope's visit, he will sell the photos for $20 each. <br />
<br />
<br />
Scott Mirkin's company ESM is heading the production of The World Meeting Of Families and Pope Francis's visit to Philadelphia this Fall. The events will take place along the Benjamin Franklin Parkway.<br />
<br />
CREDIT: Matt Roth for The New York Times<br />
Assignment ID: 30179397A
    150917_Pope_Production_Scott Mirkin_...jpg
  • Philadelphia, Pennsylvania - September 17, 2015: Blue Powerade and Kool Ade are served in the crew tent.<br />
<br />
<br />
Scott Mirkin's company ESM is heading the production of The World Meeting Of Families and Pope Francis's visit to Philadelphia this Fall. The events will take place along the Benjamin Franklin Parkway.<br />
<br />
CREDIT: Matt Roth for The New York Times<br />
Assignment ID: 30179397A
    150917_Pope_Production_Scott Mirkin_...jpg
  • Philadelphia, Pennsylvania - September 17, 2015: Workers fix the roof to the stage's altar Thursday September 7, 2015 inside Eakins Oval in Philadelphia.<br />
<br />
Scott Mirkin's company ESM is heading the production of The World Meeting Of Families and Pope Francis's visit to Philadelphia this Fall. The events will take place along the Benjamin Franklin Parkway.<br />
<br />
CREDIT: Matt Roth for The New York Times<br />
Assignment ID: 30179397A
    150917_Pope_Production_Scott Mirkin_...jpg
  • Philadelphia, Pennsylvania - September 17, 2015: Draft plans lay on chairs, as water bottles glow through the white walls of the board room in the production tent. <br />
<br />
Scott Mirkin's company ESM is heading the production of The World Meeting Of Families and Pope Francis's visit to Philadelphia this Fall. The events will take place along the Benjamin Franklin Parkway.<br />
<br />
CREDIT: Matt Roth for The New York Times<br />
Assignment ID: 30179397A
    150917_Pope_Production_Scott Mirkin_...jpg
  • Philadelphia, Pennsylvania - September 17, 2015: A solitary office chair in the yet to be used production tent.<br />
<br />
Scott Mirkin's company ESM is heading the production of The World Meeting Of Families and Pope Francis's visit to Philadelphia this Fall. The events will take place along the Benjamin Franklin Parkway.<br />
<br />
CREDIT: Matt Roth for The New York Times<br />
Assignment ID: 30179397A
    150917_Pope_Production_Scott Mirkin_...jpg
  • Philadelphia, Pennsylvania - September 17, 2015: The backside of one of thirty Jumbotrons which will be in use for Pope Francis's visit to Philadelphia. <br />
<br />
Scott Mirkin's company ESM is heading the production of The World Meeting Of Families and Pope Francis's visit to Philadelphia this Fall. The events will take place along the Benjamin Franklin Parkway.<br />
<br />
CREDIT: Matt Roth for The New York Times<br />
Assignment ID: 30179397A
    150917_Pope_Production_Scott Mirkin_...jpg
  • Philadelphia, Pennsylvania - September 17, 2015: Banded cables run along the ground in Eakins Oval.<br />
<br />
Scott Mirkin's company ESM is heading the production of The World Meeting Of Families and Pope Francis's visit to Philadelphia this Fall. The events will take place along the Benjamin Franklin Parkway.<br />
<br />
CREDIT: Matt Roth for The New York Times<br />
Assignment ID: 30179397A
    150917_Pope_Production_Scott Mirkin_...jpg
  • Philadelphia, Pennsylvania - September 17, 2015: Stage hand John Flinn helps build the media riser for Pope Francis's visit to Philadelphia.<br />
<br />
<br />
Scott Mirkin's company ESM is heading the production of The World Meeting Of Families and Pope Francis's visit to Philadelphia this Fall. The events will take place along the Benjamin Franklin Parkway.<br />
<br />
CREDIT: Matt Roth for The New York Times<br />
Assignment ID: 30179397A
    150917_Pope_Production_Scott Mirkin_...jpg
  • Philadelphia, Pennsylvania - September 17, 2015: Stage hands (L-R) Justin Wyatt, John Flinn, Danny Stowe, and David Brownlee, help build the media riser for Pope Francis's visit to Philadelphia.<br />
<br />
<br />
Scott Mirkin's company ESM is heading the production of The World Meeting Of Families and Pope Francis's visit to Philadelphia this Fall. The events will take place along the Benjamin Franklin Parkway.<br />
<br />
CREDIT: Matt Roth for The New York Times<br />
Assignment ID: 30179397A
    150917_Pope_Production_Scott Mirkin_...jpg
  • Philadelphia, Pennsylvania - September 17, 2015: Stage hand Sal McReynolds, Jr, from South Philadelphia, foreground helps build the media riser for Pope Francis's visit to Philadelphia.<br />
<br />
<br />
Scott Mirkin's company ESM is heading the production of The World Meeting Of Families and Pope Francis's visit to Philadelphia this Fall. The events will take place along the Benjamin Franklin Parkway.<br />
<br />
CREDIT: Matt Roth for The New York Times<br />
Assignment ID: 30179397A
    150917_Pope_Production_Scott Mirkin_...jpg
  • Philadelphia, Pennsylvania - September 17, 2015: Stage hand Sal McReynolds, Jr, from South Philadelphia, foreground helps build the media riser for Pope Francis's visit to Philadelphia.<br />
<br />
<br />
Scott Mirkin's company ESM is heading the production of The World Meeting Of Families and Pope Francis's visit to Philadelphia this Fall. The events will take place along the Benjamin Franklin Parkway.<br />
<br />
CREDIT: Matt Roth for The New York Times<br />
Assignment ID: 30179397A
    150917_Pope_Production_Scott Mirkin_...jpg
  • Philadelphia, Pennsylvania - September 17, 2015: Stage hand Ronnie DePamphilis, Jr, from South Philadelphia, foreground helps build the media riser for Pope Francis's visit to Philadelphia.<br />
<br />
<br />
Scott Mirkin's company ESM is heading the production of The World Meeting Of Families and Pope Francis's visit to Philadelphia this Fall. The events will take place along the Benjamin Franklin Parkway.<br />
<br />
CREDIT: Matt Roth for The New York Times<br />
Assignment ID: 30179397A
    150917_Pope_Production_Scott Mirkin_...jpg
  • Philadelphia, Pennsylvania - September 17, 2015: Stage hands Ronnie DePamphilis, Jr, from South Philadelphia, foreground, and Danny Stowe, standing on the scaffolding help build the media riser for Pope Francis's visit to Philadelphia.<br />
<br />
<br />
Scott Mirkin's company ESM is heading the production of The World Meeting Of Families and Pope Francis's visit to Philadelphia this Fall. The events will take place along the Benjamin Franklin Parkway.<br />
<br />
CREDIT: Matt Roth for The New York Times<br />
Assignment ID: 30179397A
    150917_Pope_Production_Scott Mirkin_...jpg
  • Philadelphia, Pennsylvania - September 17, 2015: Stage hand Ronnie DePamphilis, Jr, from South Philadelphia, helps build the media riser for Pope Francis's visit to Philadelphia.<br />
<br />
<br />
Scott Mirkin's company ESM is heading the production of The World Meeting Of Families and Pope Francis's visit to Philadelphia this Fall. The events will take place along the Benjamin Franklin Parkway.<br />
<br />
CREDIT: Matt Roth for The New York Times<br />
Assignment ID: 30179397A
    150917_Pope_Production_Scott Mirkin_...jpg
  • Philadelphia, Pennsylvania - September 17, 2015: Stage hand David Brownlee, helps build the media riser for Pope Francis's visit to Philadelphia.<br />
<br />
<br />
Scott Mirkin's company ESM is heading the production of The World Meeting Of Families and Pope Francis's visit to Philadelphia this Fall. The events will take place along the Benjamin Franklin Parkway.<br />
<br />
CREDIT: Matt Roth for The New York Times<br />
Assignment ID: 30179397A
    150917_Pope_Production_Scott Mirkin_...jpg
  • Philadelphia, Pennsylvania - September 17, 2015: Scott Mirkin tours the Eakins Oval site with Bianca Bethel, sight operations director for ESM Thursday September 17, 2015. <br />
<br />
<br />
Scott Mirkin's company ESM is heading the production of The World Meeting Of Families and Pope Francis's visit to Philadelphia this Fall. The events will take place along the Benjamin Franklin Parkway.<br />
<br />
CREDIT: Matt Roth for The New York Times<br />
Assignment ID: 30179397A
    150917_Pope_Production_Scott Mirkin_...jpg
  • Philadelphia, Pennsylvania - September 17, 2015: Scott Mirkin tours the Eakins Oval site with Bianca Bethel, sight operations director for ESM Thursday September 17, 2015. <br />
<br />
<br />
Scott Mirkin's company ESM is heading the production of The World Meeting Of Families and Pope Francis's visit to Philadelphia this Fall. The events will take place along the Benjamin Franklin Parkway.<br />
<br />
CREDIT: Matt Roth for The New York Times<br />
Assignment ID: 30179397A
    150917_Pope_Production_Scott Mirkin_...jpg
  • Philadelphia, Pennsylvania - September 17, 2015: Scott Mirkin tours the Eakins Oval site with Bianca Bethel, sight operations director for ESM Thursday September 17, 2015. <br />
<br />
<br />
Scott Mirkin's company ESM is heading the production of The World Meeting Of Families and Pope Francis's visit to Philadelphia this Fall. The events will take place along the Benjamin Franklin Parkway.<br />
<br />
CREDIT: Matt Roth for The New York Times<br />
Assignment ID: 30179397A
    150917_Pope_Production_Scott Mirkin_...jpg
  • Philadelphia, Pennsylvania - September 17, 2015: Scott Mirkin tours the Eakins Oval site with Bianca Bethel, sight operations director for ESM Thursday September 17, 2015. <br />
<br />
<br />
Scott Mirkin's company ESM is heading the production of The World Meeting Of Families and Pope Francis's visit to Philadelphia this Fall. The events will take place along the Benjamin Franklin Parkway.<br />
<br />
CREDIT: Matt Roth for The New York Times<br />
Assignment ID: 30179397A
    150917_Pope_Production_Scott Mirkin_...jpg
  • Philadelphia, Pennsylvania - September 17, 2015: Scott Mirkin tours the Eakins Oval site with Bianca Bethel, sight operations director for ESM Thursday September 17, 2015. <br />
<br />
<br />
Scott Mirkin's company ESM is heading the production of The World Meeting Of Families and Pope Francis's visit to Philadelphia this Fall. The events will take place along the Benjamin Franklin Parkway.<br />
<br />
CREDIT: Matt Roth for The New York Times<br />
Assignment ID: 30179397A
    150917_Pope_Production_Scott Mirkin_...jpg
  • Philadelphia, Pennsylvania - September 17, 2015: Scott Mirkin tours the Eakins Oval site with Bianca Bethel, sight operations director for ESM Thursday September 17, 2015. <br />
<br />
<br />
Scott Mirkin's company ESM is heading the production of The World Meeting Of Families and Pope Francis's visit to Philadelphia this Fall. The events will take place along the Benjamin Franklin Parkway.<br />
<br />
CREDIT: Matt Roth for The New York Times<br />
Assignment ID: 30179397A
    150917_Pope_Production_Scott Mirkin_...jpg
  • Philadelphia, Pennsylvania - September 17, 2015: Workers eat lunch inside the crew tent Thursday September 17th, 2015. <br />
<br />
<br />
Scott Mirkin's company ESM is heading the production of The World Meeting Of Families and Pope Francis's visit to Philadelphia this Fall. The events will take place along the Benjamin Franklin Parkway.<br />
<br />
CREDIT: Matt Roth for The New York Times<br />
Assignment ID: 30179397A
    150917_Pope_Production_Scott Mirkin_...jpg
  • Philadelphia, Pennsylvania - September 17, 2015: "Radioh" Jenn Burdette, radio manager, reads during her lunch break.<br />
<br />
Scott Mirkin's company ESM is heading the production of The World Meeting Of Families and Pope Francis's visit to Philadelphia this Fall. The events will take place along the Benjamin Franklin Parkway.<br />
<br />
CREDIT: Matt Roth for The New York Times<br />
Assignment ID: 30179397A
    150917_Pope_Production_Scott Mirkin_...jpg
  • Philadelphia, Pennsylvania - September 17, 2015: A worker grabs lunch inside the crew tent Thursday September 17th, 2015. <br />
<br />
<br />
Scott Mirkin's company ESM is heading the production of The World Meeting Of Families and Pope Francis's visit to Philadelphia this Fall. The events will take place along the Benjamin Franklin Parkway.<br />
<br />
CREDIT: Matt Roth for The New York Times<br />
Assignment ID: 30179397A
    150917_Pope_Production_Scott Mirkin_...jpg
  • Philadelphia, Pennsylvania - September 17, 2015: Brad Millar, brings out a second hotel pan of French fries before the lunch rush at the crew tent Thursday September 17th, 2015. <br />
<br />
<br />
Scott Mirkin's company ESM is heading the production of The World Meeting Of Families and Pope Francis's visit to Philadelphia this Fall. The events will take place along the Benjamin Franklin Parkway.<br />
<br />
CREDIT: Matt Roth for The New York Times<br />
Assignment ID: 30179397A
    150917_Pope_Production_Scott Mirkin_...jpg
  • Philadelphia, Pennsylvania - September 17, 2015: Eight-foot ledgers are bundled together. They're used for scaffolding towers built for the media platforms.<br />
<br />
Scott Mirkin's company ESM is heading the production of The World Meeting Of Families and Pope Francis's visit to Philadelphia this Fall. The events will take place along the Benjamin Franklin Parkway.<br />
<br />
CREDIT: Matt Roth for The New York Times<br />
Assignment ID: 30179397A
    150917_Pope_Production_Scott Mirkin_...jpg
  • Philadelphia, Pennsylvania - September 17, 2015: Eight-foot ledgers are bundled together. They're used for scaffolding towers built for the media platforms.<br />
<br />
Scott Mirkin's company ESM is heading the production of The World Meeting Of Families and Pope Francis's visit to Philadelphia this Fall. The events will take place along the Benjamin Franklin Parkway.<br />
<br />
CREDIT: Matt Roth for The New York Times<br />
Assignment ID: 30179397A
    150917_Pope_Production_Scott Mirkin_...jpg
  • Philadelphia, Pennsylvania - September 17, 2015: Dan Pugh's truck has an American Flag grill. He and a few other refrigerated truck drivers await instructions on the middle lanes of Benjamin Franklin Blvd Thursday morning. <br />
<br />
<br />
Scott Mirkin's company ESM is heading the production of The World Meeting Of Families and Pope Francis's visit to Philadelphia this Fall. The events will take place along the Benjamin Franklin Parkway.<br />
<br />
CREDIT: Matt Roth for The New York Times<br />
Assignment ID: 30179397A
    150917_Pope_Production_Scott Mirkin_...jpg
  • Philadelphia, Pennsylvania - September 17, 2015: Shrink wrapped vending machines are positioned in the middle of green space.<br />
<br />
Scott Mirkin's company ESM is heading the production of The World Meeting Of Families and Pope Francis's visit to Philadelphia this Fall. The events will take place along the Benjamin Franklin Parkway.<br />
<br />
CREDIT: Matt Roth for The New York Times<br />
Assignment ID: 30179397A
    150917_Pope_Production_Scott Mirkin_...jpg
  • Philadelphia, Pennsylvania - September 17, 2015: A traffic sign at the intersection of Logan Circle in Philadelphia.<br />
<br />
Scott Mirkin's company ESM is heading the production of The World Meeting Of Families and Pope Francis's visit to Philadelphia this Fall. The events will take place along the Benjamin Franklin Parkway.<br />
<br />
CREDIT: Matt Roth for The New York Times<br />
Assignment ID: 30179397A
    150917_Pope_Production_Scott Mirkin_...jpg
  • Philadelphia, Pennsylvania - September 17, 2015: A banner of a smiling Pope Francis is seen through the landscaping at Logan Square.<br />
<br />
<br />
Scott Mirkin's company ESM is heading the production of The World Meeting Of Families and Pope Francis's visit to Philadelphia this Fall. The events will take place along the Benjamin Franklin Parkway.<br />
<br />
CREDIT: Matt Roth for The New York Times<br />
Assignment ID: 30179397A
    150917_Pope_Production_Scott Mirkin_...jpg
  • Philadelphia, Pennsylvania - September 17, 2015: A police line blocks traffic on the inner lanes of Benjamin Franklin Parkway Thursday morning September 17, 2015. <br />
<br />
Scott Mirkin's company ESM is heading the production of The World Meeting Of Families and Pope Francis's visit to Philadelphia this Fall. The events will take place along the Benjamin Franklin Parkway.<br />
<br />
CREDIT: Matt Roth for The New York Times<br />
Assignment ID: 30179397A
    150917_Pope_Production_Scott Mirkin_...jpg
  • Philadelphia, Pennsylvania - September 17, 2015: Northbound traffic waits for the light to change while a forklift unloads scaffolding from a truck on Benjamin Franklin Parkway. <br />
<br />
Scott Mirkin's company ESM is heading the production of The World Meeting Of Families and Pope Francis's visit to Philadelphia this Fall. The events will take place along the Benjamin Franklin Parkway.<br />
<br />
CREDIT: Matt Roth for The New York Times<br />
Assignment ID: 30179397A
    150917_Pope_Production_Scott Mirkin_...jpg
  • Philadelphia, Pennsylvania - September 17, 2015: Philadelphia police officer Abe Matos, from the traffic division, overrides the traffic lightbox around Eakins Oval Thursday September 17, 2015, to dissolve the morning rush hour traffic. <br />
<br />
<br />
Scott Mirkin's company ESM is heading the production of The World Meeting Of Families and Pope Francis's visit to Philadelphia this Fall. The events will take place along the Benjamin Franklin Parkway.<br />
<br />
CREDIT: Matt Roth for The New York Times<br />
Assignment ID: 30179397A
    150917_Pope_Production_Scott Mirkin_...jpg
  • Philadelphia, Pennsylvania - September 17, 2015: Ben Connolly, from Sheridan Wyoming, is the project manager for CAT, who is supplying the generators for the Pope's visit.<br />
<br />
<br />
Scott Mirkin's company ESM is heading the production of The World Meeting Of Families and Pope Francis's visit to Philadelphia this Fall. The events will take place along the Benjamin Franklin Parkway.<br />
<br />
CREDIT: Matt Roth for The New York Times<br />
Assignment ID: 30179397A
    150917_Pope_Production_Scott Mirkin_...jpg
  • Philadelphia, Pennsylvania - September 17, 2015: Banded cables sit in a Ropack box waiting to be unloaded. The production used for the Pope's visit necessitated Three 50 foot box trailers packed with only Banded Cables. <br />
<br />
<br />
Scott Mirkin's company ESM is heading the production of The World Meeting Of Families and Pope Francis's visit to Philadelphia this Fall. The events will take place along the Benjamin Franklin Parkway.<br />
<br />
CREDIT: Matt Roth for The New York Times<br />
Assignment ID: 30179397A
    150917_Pope_Production_Scott Mirkin_...jpg
  • Philadelphia, Pennsylvania - September 17, 2015: Banded cables sit in a Ropack box waiting to be unloaded. The production used for the Pope's visit necessitated Three 50 foot box trailers packed with only Banded Cables. <br />
<br />
<br />
Scott Mirkin's company ESM is heading the production of The World Meeting Of Families and Pope Francis's visit to Philadelphia this Fall. The events will take place along the Benjamin Franklin Parkway.<br />
<br />
CREDIT: Matt Roth for The New York Times<br />
Assignment ID: 30179397A
    150917_Pope_Production_Scott Mirkin_...jpg
  • Philadelphia, Pennsylvania - September 16, 2015: Boys ride their bicycles past the Rodin Museum along the Benjamin Franklin Parkway, which is being prepped for Pope Francis's first visit to the United States.<br />
<br />
Scott Mirkin's company ESM is heading the production of The World Meeting Of Families and Pope Francis's visit to Philadelphia this Fall. The events will take place along the Benjamin Franklin Parkway.<br />
<br />
CREDIT: Matt Roth for The New York Times<br />
Assignment ID: 30179397A
    150916_Pope_Production_Scott Mirkin_...jpg
  • Philadelphia, Pennsylvania - September 16, 2015: Prepping for Pope Francis's visit to Philadelphia, workers and cranes erect the altar in Eakins Oval Wednesday September 16, 2015. <br />
<br />
Scott Mirkin's company ESM is heading the production of The World Meeting Of Families and Pope Francis's visit to Philadelphia this Fall. The events will take place along the Benjamin Franklin Parkway.<br />
<br />
CREDIT: Matt Roth for The New York Times<br />
Assignment ID: 30179397A
    150916_Pope_Production_Scott Mirkin_...jpg
  • Philadelphia, Pennsylvania - September 16, 2015: Prepping for Pope Francis's visit to Philadelphia, workers and cranes erect the altar in Eakins Oval Wednesday September 16, 2015. <br />
<br />
Scott Mirkin's company ESM is heading the production of The World Meeting Of Families and Pope Francis's visit to Philadelphia this Fall. The events will take place along the Benjamin Franklin Parkway.<br />
<br />
CREDIT: Matt Roth for The New York Times<br />
Assignment ID: 30179397A
    150916_Pope_Production_Scott Mirkin_...jpg
  • Philadelphia, Pennsylvania - September 16, 2015: Scott Mirkin, Co-Founder & Executive Producer of ESM Productions, deals with last minute production issues in his downtown Philadelphia office Wednesday September 16, 2015. <br />
<br />
Scott Mirkin's company ESM is heading the production of The World Meeting Of Families and Pope Francis's visit to Philadelphia this Fall. The events will take place along the Benjamin Franklin Parkway.<br />
<br />
CREDIT: Matt Roth for The New York Times<br />
Assignment ID: 30179397A
    150916_Pope_Production_Scott Mirkin_...jpg
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